Table 2. Groups of the case MNCs based... | Emerald Publishing

Table 2.

Groups of the case MNCs based degrees of IE reflected from global quality strategies

Group	Degrees of IE	Company	Global quality strategies
1	Low	Alpha	• No standardised global quality strategy • Common understanding about importance of customer satisfaction and requirement • Have some common systems for improvement work between subsidiaries
1	Low	Beta	• No standardised global quality strategy • Subsidiaries are operated rather separately • Rely much on tacit knowledge within subsidiaries • Recently initiated a global approach on quality
2	Moderate	Gamma	• General global quality strategy • A worldwide quality policy, but different in details
2	Moderate	Delta	• General global quality strategy • Common management system for all subsidiaries
3	High	Mu	• General global quality strategy focusing on customer needs and satisfaction • Each subsidiary has flexibility in working to achieve customer satisfaction • Decentralised approach to improvement work
3	High	Phi	• General global quality strategy and policy • Unique quality policy used in discussion within each subsidiary • Always go back to quality policy and make decisions from the customer’s perspective
4	Very high	Omega	• Global quality strategy and policy with its own model of the quality house for the whole MNC • Core value of “customer first” and “right from me” • Annual quality conference to announce an updated policy that all quality managers from all subsidiaries participate

Group	Degrees of IE	Company	Global quality strategies
1	Low	Alpha	• No standardised global quality strategy• Common understanding about importance of customer satisfaction and requirement• Have some common systems for improvement work between subsidiaries
1	Low	Beta	• No standardised global quality strategy• Subsidiaries are operated rather separately• Rely much on tacit knowledge within subsidiaries• Recently initiated a global approach on quality
2	Moderate	Gamma	• General global quality strategy• A worldwide quality policy, but different in details
2	Moderate	Delta	• General global quality strategy• Common management system for all subsidiaries
3	High	Mu	• General global quality strategy focusing on customer needs and satisfaction• Each subsidiary has flexibility in working to achieve customer satisfaction• Decentralised approach to improvement work
3	High	Phi	• General global quality strategy and policy• Unique quality policy used in discussion within each subsidiary• Always go back to quality policy and make decisions from the customer’s perspective
4	Very high	Omega	• Global quality strategy and policy with its own model of the quality house for the whole MNC• Core value of “customer first” and “right from me”• Annual quality conference to announce an updated policy that all quality managers from all subsidiaries participate

Source: Author’s own creation