Internal reliability and convergent validity
| Construct | Items loading | CR | Α | AVE |
|---|---|---|---|---|
| Performance expectancy (PE) | 0.799 | 0.898 | 0.849 | 0.688 |
| 0.843 | ||||
| 0.846 | ||||
| 0.829 | ||||
| Effort expectancy (EE) | 0.776 | 0.884 | 0.823 | 0.656 |
| 0.831 | ||||
| 0.876 | ||||
| 0.75 | ||||
| Social influence (SI) | 0.829 | 0.861 | 0.758 | 0.675 |
| 0.872 | ||||
| 0.759 | ||||
| Facilitating conditions (FC) | 0.795 | 0.870 | 0.800 | 0.625 |
| 0.783 | ||||
| 0.781 | ||||
| 0.803 | ||||
| Price value (PV) | 0.795 | 0.912 | 0.867 | 0.847 |
| 0.818 | ||||
| 0.81 | ||||
| 0.825 | ||||
| 0.792 | ||||
| Behavioural intention (BI) | 0.793 | 0.857 | 0.750 | 0.668 |
| 0.864 | ||||
| 0.792 | ||||
| Self-efficacy (SE) | 0.776 | 0.866 | 0.793 | 0.617 |
| 0.822 | ||||
| 0.819 | ||||
| 0.722 | ||||
| Hedonic motivation (HM) | 0.828 | 0.889 | 0.813 | 0.728 |
| 0.857 | ||||
| 0.874 | ||||
| Habit (HT) | 0.829 | 0.848 | 0.732 | 0.651 |
| 0.81 | ||||
| 0.78 | ||||
| Value alignment (VA) | 0.811 | 0.867 | 0.796 | 0.621 |
| 0.723 | ||||
| 0.836 | ||||
| 0.777 |
| Construct | Items loading | CR | Α | AVE |
|---|---|---|---|---|
| Performance expectancy (PE) | 0.799 | 0.898 | 0.849 | 0.688 |
| 0.843 | ||||
| 0.846 | ||||
| 0.829 | ||||
| Effort expectancy (EE) | 0.776 | 0.884 | 0.823 | 0.656 |
| 0.831 | ||||
| 0.876 | ||||
| 0.75 | ||||
| Social influence (SI) | 0.829 | 0.861 | 0.758 | 0.675 |
| 0.872 | ||||
| 0.759 | ||||
| Facilitating conditions (FC) | 0.795 | 0.870 | 0.800 | 0.625 |
| 0.783 | ||||
| 0.781 | ||||
| 0.803 | ||||
| Price value (PV) | 0.795 | 0.912 | 0.867 | 0.847 |
| 0.818 | ||||
| 0.81 | ||||
| 0.825 | ||||
| 0.792 | ||||
| Behavioural intention (BI) | 0.793 | 0.857 | 0.750 | 0.668 |
| 0.864 | ||||
| 0.792 | ||||
| Self-efficacy (SE) | 0.776 | 0.866 | 0.793 | 0.617 |
| 0.822 | ||||
| 0.819 | ||||
| 0.722 | ||||
| Hedonic motivation (HM) | 0.828 | 0.889 | 0.813 | 0.728 |
| 0.857 | ||||
| 0.874 | ||||
| Habit (HT) | 0.829 | 0.848 | 0.732 | 0.651 |
| 0.81 | ||||
| 0.78 | ||||
| Value alignment (VA) | 0.811 | 0.867 | 0.796 | 0.621 |
| 0.723 | ||||
| 0.836 | ||||
| 0.777 |
Source(s): Table by author
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