Summary of previous literature reviews on digital internationalization
| Author (Year) | Type | No. of papers | Period | Focus | Firm type | Main research questions addressed by previous literature reviews |
|---|---|---|---|---|---|---|
| Bergamaschi et al. (2021) | Bibliometric | 68 | 1996–2019 | Interplay between digitalization and internationalization (IDI) | All | “What is the structure of the IDI domain? How did the related research develop over time? What emerges that is of interest to practitioners and scholars studying this evolution? What are the future patterns of the research?” (p. 985) |
| Dethine et al. (2020) | Bibliometric | 21 | 2005–2020 | Digital internationalization and SME export capabilities and resources | SMEs | “How can digitalization potentially impact SMEs’ international practices?” (p. 21) |
| Feliciano-Cestero et al. (2023) | Bibliometric | 123 | 2002–2022 | Digital transformation at the individual, firm, and macro levels and its impact on firms’ internationalization | All | “What are the theories, theoretical constructs, methodologies, and contexts of interest examined by prior researchers in digital transformation and its effects on firms’ internationalization process? What is the impact of digital transformation on firms’ internationalization process? What factors affect or threaten digital transformation in firms and, consequently, the level of firm internationalization?” (p. 2) |
| Katsikeas et al. (2019) | Conceptual | n.a | 1996–2019 | Digitalization and international marketing strategies | All | What are “the opportunities and challenges faced by firms in this new digital era as regards their international marketing strategy”? How “international marketing practices can be revisited given these developments?” (p. 406) |
| Li et al. (2022) | Bibliometric | 151 | 2007–2020 | Impact of digitalization on MNEs | MNEs | “In what aspects does digitalization challenge the traditional theory of MNEs? How does digitalization affect EMNEs? How do its effects differ from those it has on developed market multinational enterprises (DMNEs)?” (p. 2) |
| Ojala et al. (2022) | Systematic | 41 | 2003–2022 | Digitalization and internationalization | All | “What are the main themes connecting digitalization, digital services, and IB? What is the role of digital services in companies’ international operations? How can the phenomenon be studied in the future to better understand the interactions between digital services and internationalisation?” (p. 8) |
| Vadana et al. (2020) | Conceptual | 35 | 2000–2019 | Value-chain digitalization and internationalization | All | “How are digitalized/-ing companies defined in the IE and IM literature? How can these companies' DOD [degree of digitalization] and DOI [degree of internationalization] be measured? What are the consequences of the interaction between digitalization and internationalization?” (p. 471) |
| Watson et al. (2018) | Conceptual | 94* | 1995–2016 | Relational, digital, and hybrid approaches to international market entry | All | What was “the evolution of international market entry research” (p. 30) from the perspective of international relationship marketing and digitalization? How do digital technologies influence international buyer-seller relationships? |
| Author (Year) | Type | No. of papers | Period | Focus | Firm type | Main research questions addressed by previous literature reviews |
|---|---|---|---|---|---|---|
| Bibliometric | 68 | 1996–2019 | Interplay between digitalization and internationalization (IDI) | All | “What is the structure of the IDI domain? How did the related research develop over time? What emerges that is of interest to practitioners and scholars studying this evolution? What are the future patterns of the research?” (p. 985) | |
| Bibliometric | 21 | 2005–2020 | Digital internationalization and SME export capabilities and resources | SMEs | “How can digitalization potentially impact SMEs’ international practices?” (p. 21) | |
| Bibliometric | 123 | 2002–2022 | Digital transformation at the individual, firm, and macro levels and its impact on firms’ internationalization | All | “What are the theories, theoretical constructs, methodologies, and contexts of interest examined by prior researchers in digital transformation and its effects on firms’ internationalization process? What is the impact of digital transformation on firms’ internationalization process? What factors affect or threaten digital transformation in firms and, consequently, the level of firm internationalization?” (p. 2) | |
| Conceptual | n.a | 1996–2019 | Digitalization and international marketing strategies | All | What are “the opportunities and challenges faced by firms in this new digital era as regards their international marketing strategy”? How “international marketing practices can be revisited given these developments?” (p. 406) | |
| Bibliometric | 151 | 2007–2020 | Impact of digitalization on MNEs | MNEs | “In what aspects does digitalization challenge the traditional theory of MNEs? How does digitalization affect EMNEs? How do its effects differ from those it has on developed market multinational enterprises (DMNEs)?” (p. 2) | |
| Systematic | 41 | 2003–2022 | Digitalization and internationalization | All | “What are the main themes connecting digitalization, digital services, and IB? What is the role of digital services in companies’ international operations? How can the phenomenon be studied in the future to better understand the interactions between digital services and internationalisation?” (p. 8) | |
| Conceptual | 35 | 2000–2019 | Value-chain digitalization and internationalization | All | “How are digitalized/-ing companies defined in the IE and IM literature? How can these companies' DOD [degree of digitalization] and DOI [degree of internationalization] be measured? What are the consequences of the interaction between digitalization and internationalization?” (p. 471) | |
| Conceptual | 94* | 1995–2016 | Relational, digital, and hybrid approaches to international market entry | All | What was “the evolution of international market entry research” (p. 30) from the perspective of international relationship marketing and digitalization? How do digital technologies influence international buyer-seller relationships? |
Note(s): * Because the authors have examined international market entry articles covering digital and non-digital aspects, we refer only to the articles on digital strategies
Source(s): Created by authors
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