Table 1 Descriptive data of interviewed...

Table 1

Descriptive data of interviewed professionals

Key informant	Role	Years of experience in the industry	Type of company	No. of employees
1	Export manager Asia/Pacific	14	Wine company	190
2	Export manager	13	Wine company	170
3	Export manager	8	Wine company	192
4	Export manager Asia and America	16	Wine company	196
5	Export manager	21	Wine company	50
6	Export manager Area Asia/Pacific	9	Wine company	170
7	Export manager	18	Wine company	166
8	Export manager	9	Wine company	232
9	Export manager Area Pacific	28	Wine company	167
10	Export manager Europe and Asia	10	Wine company	150
11	Digital advertising specialist	10	Trade exhibition company	124
12	Sales director	10	Wine importer	<100
13	CEO	9	Consultancy company	<10
14	CEO	16	Consultancy company	<50
15	Export manager	16	Consultancy company	<10
16	Importer	12	Wine importer	<50
17	Trade commissioner	21	Trade agency	<1,000
18	Food and beverage representative	10	Chamber of commerce	<50
19	Head of partnership and channel	12	Internet-based platform company	>100,000
20	Business development and marketing manager	23	E-commerce company	>200,000
21	Office coordinator	3	Chamber of commerce	<50
22	Area manager China	9	Wine company	111
23	Co-founder and digital export manager	12	Intermediary	<10
24	Content manager	15	Specialized wine digital platform	<500
25	Event manager and wine ambassador	12	Consortium	9
26	CEO	15	Intermediary	<10

Key informant	Role	Years of experience in the industry	Type of company	No. of employees
1	Export manager Asia/Pacific	14	Wine company	190
2	Export manager	13	Wine company	170
3	Export manager	8	Wine company	192
4	Export manager Asia and America	16	Wine company	196
5	Export manager	21	Wine company	50
6	Export manager Area Asia/Pacific	9	Wine company	170
7	Export manager	18	Wine company	166
8	Export manager	9	Wine company	232
9	Export manager Area Pacific	28	Wine company	167
10	Export manager Europe and Asia	10	Wine company	150
11	Digital advertising specialist	10	Trade exhibition company	124
12	Sales director	10	Wine importer	<100
13	CEO	9	Consultancy company	<10
14	CEO	16	Consultancy company	<50
15	Export manager	16	Consultancy company	<10
16	Importer	12	Wine importer	<50
17	Trade commissioner	21	Trade agency	<1,000
18	Food and beverage representative	10	Chamber of commerce	<50
19	Head of partnership and channel	12	Internet-based platform company	>100,000
20	Business development and marketing manager	23	E-commerce company	>200,000
21	Office coordinator	3	Chamber of commerce	<50
22	Area manager China	9	Wine company	111
23	Co-founder and digital export manager	12	Intermediary	<10
24	Content manager	15	Specialized wine digital platform	<500
25	Event manager and wine ambassador	12	Consortium	9
26	CEO	15	Intermediary	<10

Source(s): Created by authors

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