Descriptive data of interviewed consumers
| Consumer | Gender | Age | Job | Type of user |
|---|---|---|---|---|
| A | F | 33 | Financial planner | Light |
| B | M | 35 | Lawyer | Light |
| C | F | 40 | In-house legal counsel | Heavy |
| D | F | 28 | Senior consultant | Heavy |
| E | M | 35 | Healthcare investment employee | Heavy |
| F | M | 39 | Strategy director | Light |
| Consumer | Gender | Age | Job | Type of user |
|---|---|---|---|---|
| A | F | 33 | Financial planner | Light |
| B | M | 35 | Lawyer | Light |
| C | F | 40 | In-house legal counsel | Heavy |
| D | F | 28 | Senior consultant | Heavy |
| E | M | 35 | Healthcare investment employee | Heavy |
| F | M | 39 | Strategy director | Light |
Source(s): Created by authors
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