Table 3 Correlation matrix of the... | Emerald Publishing

Table 3

Correlation matrix of the variables implemented in Model 1

	VIF	Google_ PageRank	Equity_Agr	Partner_Agr	Blog	Social	Customer	Product	Age
Google_PageRank		1
Equity_Agr	1.108	0.316 ***	1
Partner_Agr	1.089	0.233 ***	0.238 ***	1
Blog	1.373	0.311 ***	0.07	−0.004	1
Social	1.283	0.469 ***	0.151 *	0.153 *	0.419 ***	1
Customer	1.416	−0.052	0.011	−0.117	−0.013	0.123	1
Product	1.651	0.048	0.003	0.031	0.071	−0.004	0.12	1
Age	1.07	0.168 *	0.166 *	0.079	−0.011	0.169 **	−0.025	−0.13	1

	VIF	Google_PageRank	Equity_Agr	Partner_Agr	Blog	Social	Customer	Product	Age
Google_PageRank		1
Equity_Agr	1.108	0.316 ***	1
Partner_Agr	1.089	0.233 ***	0.238 ***	1
Blog	1.373	0.311 ***	0.07	−0.004	1
Social	1.283	0.469 ***	0.151 *	0.153 *	0.419 ***	1
Customer	1.416	−0.052	0.011	−0.117	−0.013	0.123	1
Product	1.651	0.048	0.003	0.031	0.071	−0.004	0.12	1
Age	1.07	0.168 *	0.166 *	0.079	−0.011	0.169 **	−0.025	−0.13	1

Note(s): Significance levels: *, **, *** for 10%, 5% and 1% respectively

Source(s): Table was created by the authors