Table 7 Determinants of website ranking:...

Table 7

Determinants of website ranking: results of Model 1 when implementing Google_PageRank as dependent variable

Dependent variable: Google_PageRank
	(1)	(2)	(3)	(4)	(5)
Equity_Agr	1.516***	1.16***			1.027**
Equity_Agr	(0.43)	(0.439)			(0.434)
Partner_Agr			1.054***	0.846**	0.689*
Partner_Agr			(0.382)	(0.386)	(0.388)
Blog		0.824*		1.041**	0.917**
Blog		(0.443)		(0.434)	(0.444)
Social		1.894***		1.68***	1.769***
Social		(0.596)		(0.57)	(0.605)
Customer: Business		−0.84*		−0.811*	−0.83*
Customer: Business		(0.428)		(0.438)	(0.425)
Customer: Consumer		−0.652		−0.502	−0.586
Customer: Consumer		(0.588)		(0.602)	(0.58)
Product: Diversified		1.437*		1.393	1.282*
Product: Diversified		(0.754)		(0.85)	(0.709)
Product: Financing		0.027		−0.273	−0.081
Product: Financing		(0.563)		(0.588)	(0.571)
Product: Insurance		0.594		0.381	0.544
Product: Insurance		(0.657)		(0.748)	(0.683)
Product: Investments		0.054		−0.224	−0.025
Product: Investments		(0.642)		(0.631)	(0.646)
Age		0.087		0.11*	0.088
Age		(0.061)		(0.066)	(0.06)
N° observations	124	124	124	124	124
LR test	14.018***	56.003***	8.467***	53.59***	59.182***
Cox and Snell’s R2	0.107	0.363	0.066	0.351	0.38
Nagelkerke’s R2	0.112	0.38	0.069	0.367	0.397
AIC	387.289	363.303	392.84	365.716	362.124
Residual deviance	371.289	329.303	376.84	331.716	326.124
Brant test (p-value)	0.24	0.52	0.99	0.94	0.3

Dependent variable: Google_PageRank
	(1)	(2)	(3)	(4)	(5)
Equity_Agr	1.516***	1.16***			1.027**
Equity_Agr	(0.43)	(0.439)			(0.434)
Partner_Agr			1.054***	0.846**	0.689*
Partner_Agr			(0.382)	(0.386)	(0.388)
Blog		0.824*		1.041**	0.917**
Blog		(0.443)		(0.434)	(0.444)
Social		1.894***		1.68***	1.769***
Social		(0.596)		(0.57)	(0.605)
Customer: Business		−0.84*		−0.811*	−0.83*
Customer: Business		(0.428)		(0.438)	(0.425)
Customer: Consumer		−0.652		−0.502	−0.586
Customer: Consumer		(0.588)		(0.602)	(0.58)
Product: Diversified		1.437*		1.393	1.282*
Product: Diversified		(0.754)		(0.85)	(0.709)
Product: Financing		0.027		−0.273	−0.081
Product: Financing		(0.563)		(0.588)	(0.571)
Product: Insurance		0.594		0.381	0.544
Product: Insurance		(0.657)		(0.748)	(0.683)
Product: Investments		0.054		−0.224	−0.025
Product: Investments		(0.642)		(0.631)	(0.646)
Age		0.087		0.11*	0.088
Age		(0.061)		(0.066)	(0.06)
N° observations	124	124	124	124	124
LR test	14.018***	56.003***	8.467***	53.59***	59.182***
Cox and Snell’s R2	0.107	0.363	0.066	0.351	0.38
Nagelkerke’s R2	0.112	0.38	0.069	0.367	0.397
AIC	387.289	363.303	392.84	365.716	362.124
Residual deviance	371.289	329.303	376.84	331.716	326.124
Brant test (p-value)	0.24	0.52	0.99	0.94	0.3

Note(s): Ordinal logistic regressions for the dependent variable Google_PageRank. Log odds ratio is displayed. Standard errors are clustered at firm level. For the definition of all variables see Table 1. Significance levels: *, **, *** for 10%, 5% and 1%, respectively

Source(s): Table was created by the authors

[ViewLarge]

Sharing Unavailable