Table 21 Robustness check: Model 1...

Table 21

Robustness check: Model 1 implementing N_Social as an alternative measure of information prosociality

Dependent variable: Google_PageRank
	(1)	(2)	(3)	(4)	(5)
Equity_Agr	1.516****	1.236***			1.096**
Equity_Agr	(0.43)	(0.442)			(0.439)
Partner_Agr			1.054***	0.829**	0.646*
Partner_Agr			(0.382)	(0.387)	(0.383)
Blog		0.878**		1.105**	0.964**
Blog		(0.433)		(0.424)	(0.439)
N_Social		0.473***		0.41***	0.442***
N_Social		(0.131)		(0.123)	(0.133)
Customer: business		−0.641		−0.635	−0.65
Customer: business		(0.421)		(0.429)	(0.423)
Customer: consumer		−0.343		−0.236	−0.301
Customer: consumer		(0.551)		(0.588)	(0.55)
Product: diversified		0.965		0.972	0.864
Product: diversified		(0.828)		(0.9)	(0.763)
Product: financing		−0.000		−0.313	−0.099
Product: financing		(0.566)		(0.606)	(0.574)
Product: insurance		0.695		0.456	0.649
Product: insurance		(0.672)		(0.771)	(0.684)
Product: investments		−0.214		−0.483	−0.265
Product: investments		(0.617)		(0.6)	(0.615)
Age		0.091		0.118	0.093
Age		(0.071)		(0.076)	(0.068)
N° observations	124	124	124	124	124
LR test	14.018***	59.008***	8.467***	55.478***	61.757***
Cox and Snell’s R2	0.107	0.379	0.066	0.361	0.392
Nagelkerke’s R2	0.112	0.396	0.069	0.378	0.411
AIC	387.289	360.299	392.84	363.829	359.55
Residual deviance	371.289	326.299	376.84	329.829	323.55
Brant test (p-value)	0.24	0.73	0.99	0.83	0.43

Dependent variable: Google_PageRank
	(1)	(2)	(3)	(4)	(5)
Equity_Agr	1.516****	1.236***			1.096**
Equity_Agr	(0.43)	(0.442)			(0.439)
Partner_Agr			1.054***	0.829**	0.646*
Partner_Agr			(0.382)	(0.387)	(0.383)
Blog		0.878**		1.105**	0.964**
Blog		(0.433)		(0.424)	(0.439)
N_Social		0.473***		0.41***	0.442***
N_Social		(0.131)		(0.123)	(0.133)
Customer: business		−0.641		−0.635	−0.65
Customer: business		(0.421)		(0.429)	(0.423)
Customer: consumer		−0.343		−0.236	−0.301
Customer: consumer		(0.551)		(0.588)	(0.55)
Product: diversified		0.965		0.972	0.864
Product: diversified		(0.828)		(0.9)	(0.763)
Product: financing		−0.000		−0.313	−0.099
Product: financing		(0.566)		(0.606)	(0.574)
Product: insurance		0.695		0.456	0.649
Product: insurance		(0.672)		(0.771)	(0.684)
Product: investments		−0.214		−0.483	−0.265
Product: investments		(0.617)		(0.6)	(0.615)
Age		0.091		0.118	0.093
Age		(0.071)		(0.076)	(0.068)
N° observations	124	124	124	124	124
LR test	14.018***	59.008***	8.467***	55.478***	61.757***
Cox and Snell’s R2	0.107	0.379	0.066	0.361	0.392
Nagelkerke’s R2	0.112	0.396	0.069	0.378	0.411
AIC	387.289	360.299	392.84	363.829	359.55
Residual deviance	371.289	326.299	376.84	329.829	323.55
Brant test (p-value)	0.24	0.73	0.99	0.83	0.43

Note(s): Ordinal logistic regressions for the dependent variable Google_PageRank. Log odds ratios are displayed. Standard errors are clustered at firm level. For the definition of all variables see Table 1. Significance levels: *, **, *** for 10%, 5% and 1%, respectively

Source(s): Table was created by the authors

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