Table 1 Factor analysis on the quality...

Table 1

Factor analysis on the quality dimensions

	Hedonic quality dimension	Utilitarian quality dimension	Perceived risks quality dimension
Desirability	0.848	0.144	0.058
Pre-purchasing experiences and refunds	0.881	0.006	0.129
Social community and loyal programs	0.891	0.045	0.054
Exclusivity	0.742	0.173	−0.119
Pricing	0.853	0.133	0.049
Features	0.763	0.011	0.120
Aesthetic	0.702	−0.199	0.182
Longevity	0.063	0.780	−0.130
Customization	−0.264	0.856	0.237
Connectivity and compatibility	0.108	0.844	0.250
Upgrading	0.256	0.799	0.057
Accessibility	0.284	0.783	0.019
Usability	0.220	0.750	0.027
E-ciency	0.164	0.673	0.208
Design	0.233	0.831	0.063
Innovation	−0.056	0.795	0.256
Performance	−0.046	0.841	0.305
Durability	0.245	0.745	0.026
Serviceability	−0.331	0.825	−0.054
Perceived quality	0.149	0.824	0.068
Traceability	0.326	−0.087	0.690
Authenticity	0.066	0.156	0.824
Sustainability and ethics	0.108	0.064	0.850
Safety	0.049	−0.099	0.757
Conﬁdence and trust	−0.284	0.183	0.802
Truthfulness	0.220	0.050	0.727
Security	0.164	−0.267	0.808
Reliability	0.233	−0.031	0.697
Conformance	0.056	0.195	0.826
Cronbach’s alpha	0.805	0.823	0.811

	Hedonic quality dimension	Utilitarian quality dimension	Perceived risks quality dimension
Desirability	0.848	0.144	0.058
Pre-purchasing experiences and refunds	0.881	0.006	0.129
Social community and loyal programs	0.891	0.045	0.054
Exclusivity	0.742	0.173	−0.119
Pricing	0.853	0.133	0.049
Features	0.763	0.011	0.120
Aesthetic	0.702	−0.199	0.182
Longevity	0.063	0.780	−0.130
Customization	−0.264	0.856	0.237
Connectivity and compatibility	0.108	0.844	0.250
Upgrading	0.256	0.799	0.057
Accessibility	0.284	0.783	0.019
Usability	0.220	0.750	0.027
E-ciency	0.164	0.673	0.208
Design	0.233	0.831	0.063
Innovation	−0.056	0.795	0.256
Performance	−0.046	0.841	0.305
Durability	0.245	0.745	0.026
Serviceability	−0.331	0.825	−0.054
Perceived quality	0.149	0.824	0.068
Traceability	0.326	−0.087	0.690
Authenticity	0.066	0.156	0.824
Sustainability and ethics	0.108	0.064	0.850
Safety	0.049	−0.099	0.757
Conﬁdence and trust	−0.284	0.183	0.802
Truthfulness	0.220	0.050	0.727
Security	0.164	−0.267	0.808
Reliability	0.233	−0.031	0.697
Conformance	0.056	0.195	0.826
Cronbach’s alpha	0.805	0.823	0.811

Source(s): Table made by author

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