Summary of the confirmatory factor analysis result of perceived value
| Factors | Items | Standardised factor loading | |
|---|---|---|---|
| Quito | Cuenca | ||
| Monetary and non-monetary costs | Physical effort invested in the trip was reasonable | 0.656*** | 0.918*** |
| The time cost of planning the trip was reasonable | 0.604*** | 0.732*** | |
| Prices for transportation within the destination | 0.703*** | 0.903*** | |
| The cost associated with the full payment was reasonable | 0.859*** | 0.824*** | |
| Entrance fees to cultural sites were reasonable | 0.717*** | 0.777*** | |
| Staff service quality | Generally, the employees of the tourist sites visited make an effort to understand my needs | 0.953*** | 0.846*** |
| Generally, the employees of the tourist sites visited listen to me, and we understand each other | 0.967*** | 0.763*** | |
| Generally, the food service provided was at the right time | 0.799*** | 0.784*** | |
| Destination attractiveness | There are interesting cultural places in Quito/Cuenca (museums, exhibitions, art galleries, etc.) | 0.779*** | 0.949*** |
| Quito/ Cuenca has urban attractions | 0.748*** | 0.891*** | |
| The historic centre of Quito/Cuenca is an interesting place to visit | 0.696*** | 0.827*** | |
| Quito/Cuenca has natural attractions | 0.650*** | 0.914*** | |
| Tourist offer accessibility | Accessibility to cultural tourist sites | 0.887*** | 0.630*** |
| The accessibility of restaurants, cafes and bars | 0.831*** | 0.974*** | |
| The accessibility of shopping centres | 0.700*** | 0.889*** | |
| Information accessibility | The availability of tourist information | 0.940*** | 0.921*** |
| Accessibility to tourist information | 0.998*** | 0.997*** | |
| Factors | Items | Standardised factor loading | |
|---|---|---|---|
| Quito | Cuenca | ||
| Monetary and non-monetary costs | Physical effort invested in the trip was reasonable | 0.656 | 0.918 |
| The time cost of planning the trip was reasonable | 0.604 | 0.732 | |
| Prices for transportation within the destination | 0.703 | 0.903 | |
| The cost associated with the full payment was reasonable | 0.859 | 0.824 | |
| Entrance fees to cultural sites were reasonable | 0.717 | 0.777 | |
| Staff service quality | Generally, the employees of the tourist sites visited make an effort to understand my needs | 0.953 | 0.846 |
| Generally, the employees of the tourist sites visited listen to me, and we understand each other | 0.967 | 0.763 | |
| Generally, the food service provided was at the right time | 0.799 | 0.784 | |
| Destination attractiveness | There are interesting cultural places in Quito/Cuenca (museums, exhibitions, art galleries, etc.) | 0.779 | 0.949 |
| Quito/ Cuenca has urban attractions | 0.748 | 0.891 | |
| The historic centre of Quito/Cuenca is an interesting place to visit | 0.696 | 0.827 | |
| Quito/Cuenca has natural attractions | 0.650 | 0.914 | |
| Tourist offer accessibility | Accessibility to cultural tourist sites | 0.887 | 0.630 |
| The accessibility of restaurants, cafes and bars | 0.831 | 0.974 | |
| The accessibility of shopping centres | 0.700 | 0.889 | |
| Information accessibility | The availability of tourist information | 0.940 | 0.921 |
| Accessibility to tourist information | 0.998 | 0.997 | |
Note:
p < 0.001
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