Table 4

Summary of the confirmatory factor analysis result of perceived value

FactorsItemsStandardised factor loading
QuitoCuenca
Monetary and non-monetary costsPhysical effort invested in the trip was reasonable0.656***0.918***
The time cost of planning the trip was reasonable0.604***0.732***
Prices for transportation within the destination0.703***0.903***
The cost associated with the full payment was reasonable0.859***0.824***
Entrance fees to cultural sites were reasonable0.717***0.777***
Staff service qualityGenerally, the employees of the tourist sites visited make an effort to understand my needs0.953***0.846***
Generally, the employees of the tourist sites visited listen to me, and we understand each other0.967***0.763***
Generally, the food service provided was at the right time0.799***0.784***
Destination attractivenessThere are interesting cultural places in Quito/Cuenca (museums, exhibitions, art galleries, etc.)0.779***0.949***
Quito/ Cuenca has urban attractions0.748***0.891***
The historic centre of Quito/Cuenca is an interesting place to visit0.696***0.827***
Quito/Cuenca has natural attractions0.650***0.914***
Tourist offer accessibilityAccessibility to cultural tourist sites0.887***0.630***
The accessibility of restaurants, cafes and bars0.831***0.974***
The accessibility of shopping centres0.700***0.889***
Information accessibilityThe availability of tourist information0.940***0.921***
Accessibility to tourist information0.998***0.997***

Note:

***

p < 0.001

Source: Created by authors

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