Summary of the confirmatory factor analysis results of loyalty
| Factor | Items | Standardised factor loading | |
|---|---|---|---|
| Quito | Cuenca | ||
| Loyalty | I will recommend the tourist destination to family and friends | 0.890*** | 0.965*** |
| I would return to the same tourist destination in the future | 0.891*** | 0.928*** | |
| I will say positive things about Quito/Cuenca to my acquaintances | 0.853*** | 0.958*** | |
| Factor | Items | Standardised factor loading | |
|---|---|---|---|
| Quito | Cuenca | ||
| Loyalty | I will recommend the tourist destination to family and friends | 0.890 | 0.965 |
| I would return to the same tourist destination in the future | 0.891 | 0.928 | |
| I will say positive things about Quito/Cuenca to my acquaintances | 0.853 | 0.958 | |
Note:
p < 0.001
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