Table 3.

Second theme “demand”

DemandLook for the demand (R2)
 Purchasing behavior have changed (R4)
 Customer demand was zero (R4)
 Changed our offering towards clients (R7)
 I get a better understanding of what the customer demands (R8)
 Difficult to reach new customers (R11)
 More and more people began to repair and sew at home to my sales have increased (R13)
 I reached out to my network especially some Facebook groups… and asked for opinions from people (R15)
 Reduction of visits to the store, but customers have shopped the more once they have been inside (R19)
 Tried to be more flexible and, for example, meet customers as desired outside the store (R19)
 Low demand for export orders (R21)
 We introduced customized clothing options where people can call us and give us the orders they want for themselves (R21)
 People avoided to go outside and had to order online (R23)
Source: Authors’ own work

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