Third theme “digitalization”
| Digitalization | Client meetings turned digital (R1) |
|---|---|
| People started trusting e-commerce platforms (R3) | |
| Having a Facebook page helped us by giving our contact info to the customer and also show when we were available to deliver (R5) | |
| I got help from social media (R6) | |
| Sale the products through online sites (R6) | |
| I developed online services in terms of online consultations (R8) | |
| Courses from me on distance (R9) | |
| More positive attitude to work more digital with customers now (R11) | |
| We have an internet shop where customers can buy their things online and come and pick them up later in our shop (R12) | |
| I have always social media, Facebook and Instagram have been my primary marketing tools (R15) | |
| We were a scattered organization, so we were used to teams even before the pandemic (R16) | |
| The positive thing is that more customers have chosen to shop online, which benefits me as I only run online shopping (R17) | |
| An increase in social media advertising instead of local magazines. We have tried to increase our marketing of our online store. (R19) | |
| E-commerce has increased significantly, and many new companies have been added to the industry (R19) | |
| Finding new ways to serve my clients online (R22) | |
| Cost per click was reduced and click through rate was increased (R23) | |
| We have used the time to make our company safe for the digital future and to respond to the changing digital behavior of our customers (R24) | |
| Making online videos and courses so everyone can join, opportunity to participate in recorded courses and live classes (R25) | |
| The social media segment has almost only been positively affected (R26) | |
| Our social media has attracted more revenue (R26) |
| Digitalization | Client meetings turned digital (R1) |
|---|---|
| People started trusting e-commerce platforms (R3) | |
| Having a Facebook page helped us by giving our contact info to the customer and also show when we were available to deliver (R5) | |
| I got help from social media (R6) | |
| Sale the products through online sites (R6) | |
| I developed online services in terms of online consultations (R8) | |
| Courses from me on distance (R9) | |
| More positive attitude to work more digital with customers now (R11) | |
| We have an internet shop where customers can buy their things online and come and pick them up later in our shop (R12) | |
| I have always social media, Facebook and Instagram have been my primary marketing tools (R15) | |
| We were a scattered organization, so we were used to teams even before the pandemic (R16) | |
| The positive thing is that more customers have chosen to shop online, which benefits me as I only run online shopping (R17) | |
| An increase in social media advertising instead of local magazines. We have tried to increase our marketing of our online store. (R19) | |
| E-commerce has increased significantly, and many new companies have been added to the industry (R19) | |
| Finding new ways to serve my clients online (R22) | |
| Cost per click was reduced and click through rate was increased (R23) | |
| We have used the time to make our company safe for the digital future and to respond to the changing digital behavior of our customers (R24) | |
| Making online videos and courses so everyone can join, opportunity to participate in recorded courses and live classes (R25) | |
| The social media segment has almost only been positively affected (R26) | |
| Our social media has attracted more revenue (R26) |
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