Table 1

Internal consistency reliability, individual item reliability and convergent validity

Cronbach's αDillon-Goldstein's ρFirst eigenvalueSecond eigenvalueAVEWeightLoadingCommunality
Spatial presence (SP)0.9400.9534.6200.4040.770   
SP1     0.1750.8190.671
SP2     0.1890.8830.780
SP3     0.1950.9080.824
SP4     0.1970.9140.836
SP5     0.1990.8910.795
SP6     0.1850.8460.715
Social presence (SOP)0.8950.9352.4800.3060.826   
SOP1     0.3640.8920.795
SOP2     0.3710.9210.848
SOP3     0.3650.9140.836
Flow (F)0.9050.9412.5200.2510.841   
F1     0.3660.9220.850
F2     0.3520.9120.831
F3     0.3730.9170.841
Utilitarian value (UV)0.9250.9385.6600.7040.628   
UV1     0.1510.7040.496
UV2     0.1480.8280.685
UV3     0.1440.8150.665
UV4     0.1400.8300.689
UV5     0.1470.8650.748
UV6     0.1360.7340.538
UV7     0.1240.7320.536
UV8     0.1320.7890.623
UV9     0.1400.8210.673
Hedonic value (HV)0.8780.9182.9500.6340.737   
HV1     0.2900.8870.786
HV2     0.3000.9030.815
HV3     0.3020.9040.817
HV4     0.2730.7280.530
Cognitive engagement (CE)0.9400.9554.0400.3240.808   
CE1     0.2110.8980.806
CE2     0.2160.8760.768
CE3     0.2280.8990.807
CE4     0.2270.9160.839
CE5     0.2310.9050.819
Affective engagement (AE)0.9400.9573.3900.2660.848   
AE1     0.2740.9250.856
AE2     0.2730.9330.870
AE3     0.2750.9300.865
AE4     0.2650.8950.801
Behavioural engagement (BE)0.9270.9434.4000.5300.734   
BE1     0.1860.8340.696
BE2     0.1970.8760.767
BE3     0.2010.8830.780
BE4     0.1930.8690.755
BE5     0.1970.8120.659
BE6     0.1950.8630.745
Social norms (SN)0.9360.9543.3600.3420.840   
SN1     0.2530.8550.732
SN2     0.2790.9340.872
SN3     0.2740.9330.871
SN4     0.2850.9400.884
Stickiness (S)0.8250.8962.2200.4260.740   
S1     0.3580.8490.722
S2     0.3670.8630.745
S3     0.4370.8680.753

Source(s): Table by authors

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