Table A2 Demographic information on the... | Emerald Publishing

Table A2

Demographic information on the population and sample

Variables		Target population* (%)	Sample (%)
Gender	Female	42.8	43.0
Gender	Male	57.2	57.0
Age	18–30	48.4	57.2
	31–40	36.5	29.3
	>40	15.1	13.5
Education level	Primary (elementary/middle school)	n.a.	5.8
	Secondary (high school)	n.a.	3.9
	Upper and post-secondary education	n.a.	15.3
	Bachelor's (undergraduate)	n.a.	51.9
	Master's and/or doctorate	n.a.	23.1
WeChat usage	Less than 3 years	n.a.	8.3
	3–4 years	n.a.	23.1
	5–6 years	n.a.	34.1
	More than 6 years	n.a.	34.5

Variables		Target population* (%)	Sample (%)
Gender	Female	42.8	43.0
Gender	Male	57.2	57.0
Age	18–30	48.4	57.2
	31–40	36.5	29.3
	>40	15.1	13.5
Education level	Primary (elementary/middle school)	n.a.	5.8
	Secondary (high school)	n.a.	3.9
	Upper and post-secondary education	n.a.	15.3
	Bachelor's (undergraduate)	n.a.	51.9
	Master's and/or doctorate	n.a.	23.1
WeChat usage	Less than 3 years	n.a.	8.3
	3–4 years	n.a.	23.1
	5–6 years	n.a.	34.1
	More than 6 years	n.a.	34.5

Note(s): *WalktheChat (2020)

Source(s): Table by authors