Table A3

Cross-loadings of items

Spatial presenceSocial presenceFlowUtilitarian valueHedonic valueCognitive engagementAffective engagementBehavioural engagementSocial normsStickiness
SP10.8190.4550.4000.2810.2840.2270.3000.2990.3030.254
SP20.8830.4930.3990.2710.2710.2160.3450.3370.3060.245
SP30.9080.5150.4190.2700.2540.1980.3180.3240.2930.249
SP40.9140.5310.4440.2800.2960.2150.3560.3530.2940.272
SP50.8910.5820.4580.3280.3480.2750.3890.3890.3340.311
SP60.8460.5140.3730.2560.2930.1790.3160.3270.2810.217
SOP10.5360.8920.4920.3810.4150.3690.3940.3950.3630.342
SOP20.5410.9210.5030.3820.4030.3780.4010.4260.3760.350
SOP30.5270.9140.4710.3980.4080.3620.3870.3980.3800.355
F10.4100.4820.9220.5390.5350.5050.5090.4850.4480.440
F20.4230.4890.9120.5000.5010.4470.4860.4840.4470.452
F30.4700.5070.9170.5160.5360.4820.5050.5010.4710.430
UV10.3590.4130.4750.7040.6300.6080.5220.4960.5450.511
UV20.2630.3670.4640.8280.6260.6050.5720.5040.5050.548
UV30.2700.3430.4410.8150.6200.5850.5440.5150.5080.482
UV40.2260.3270.4650.8300.5870.5950.4950.4920.4600.519
UV50.2550.3430.4800.8650.6220.5990.5470.5210.4980.521
UV60.2940.3310.4420.7340.5680.4620.5190.5110.5240.421
UV70.2270.2830.3970.7320.4960.4980.4540.4510.4320.453
UV80.1840.2760.4230.7890.5350.5480.4960.5000.4540.488
UV90.1910.3310.4300.8210.5790.6080.5250.5120.5170.508
HV10.2080.3640.4650.6480.8870.7190.5830.5610.5410.595
HV20.2270.3900.4870.6700.9030.7120.6130.5850.5590.600
HV30.2930.3940.5270.6770.9040.6580.6060.5730.5630.567
HV40.4220.3950.4830.5420.7280.4280.5710.5320.4770.403
CE10.2180.3340.4650.6140.6400.8980.4940.4720.4820.578
CE20.1660.3510.4500.6350.6350.8760.5330.4890.5070.574
CE30.2570.3910.4670.6370.6710.8990.5760.5310.5610.555
CE40.2430.3730.4640.6550.6770.9160.5640.5230.5300.576
CE50.2320.3780.4970.6890.6890.9050.5610.5200.5320.594
AE10.3560.4030.5060.6070.6430.5720.9250.7830.6070.682
AE20.3510.4160.5100.6240.6500.5750.9330.7700.5790.685
AE30.3440.3970.5090.6160.6450.5700.9300.7750.6050.654
AE40.3680.3810.4850.5770.6100.5200.8950.7960.6010.616
BE10.3690.3450.4420.4870.5480.4380.7070.8340.5370.521
BE20.3670.3850.4630.5300.5720.4580.7500.8760.5640.595
BE30.3230.4180.4760.5800.5630.4920.7350.8830.5680.658
BE40.3250.3650.4370.5300.5510.4690.7170.8690.5460.587
BE50.2820.4080.4620.5700.5700.5520.7010.8120.5440.669
BE60.3210.3740.4650.5510.5680.4890.7460.8630.5190.622
SN10.3160.3370.4490.5540.5180.4940.5460.5490.8550.510
SN20.3070.3780.4810.5820.5790.5460.5970.5990.9340.574
SN30.3060.3910.4410.5770.5900.5450.6030.5790.9330.553
SN40.3330.3970.4510.5800.5990.5460.6310.6110.9400.577
S10.2410.3100.3860.4960.4790.5290.5620.5750.4640.849
S20.1960.3070.3900.5370.5460.5930.5680.5640.4700.863
S30.3120.3670.4560.5760.6000.5330.7020.6850.6080.868

Source(s): Table by authors

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