Table 1

Demographic characteristic of respondents

S/NCharacteristics of respondentsPercentage
1Age
 Below 20 years28.0
 21–30 years45.6
 31–40 years21.0
 41–50 years5.4
 Above 50 years–
 
2Occupation
 Student52.3
 Unemployed13.3
 Self-employed2.90
 Other professions31.5
 
3Monthly income
 <=N = 25,00027.0
 >=N = 25,000–<=N = 50,00039.8
 >=N = 50,000–<=N = 100,00019.1
  = N = 101,000– = N = 150,0004.1
 >=N = 150,00010.0
 
4Educational qualification
 Secondary school leaving certificate21.6
 Diploma and undergraduate degree59.7
 Masters and or PhD degree18.7
 
5Online purchase frequency
 Once a month28.6
 Once in 2 months8.8
 Once in 3 months22.3
 Once in 4 months40.3

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