Table 2

Descriptive statistics and correlations

S/NVariableMeanSD1234567
1Age2.0120.8731       
2Monthly income1.9881.76080.425**      
3Educational qualification3.4791.26080.358**0.230**     
4Online buying frequency2.4111.53610.133*0.133*−0.039    
5Terminal value3.4611.1316−0.043−0.258**0.079−0.098   
6Instrumental value3.5880.9151−0.068−0.0410.0820.0110.464**  
7Fashion consciousness3.0461.1040.241**0.0240.0320.0330.474**0.177** 
8Consumer purchase behaviour2.7361.22−0.08−0.1160.001−0.1060.618**0.456**0.377**

Note(s): n = 421,*p < 0.10; **p < 0.05

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