Past, present, and future narratives
| An evolving context | ||
|---|---|---|
| Positive perceptions of the current context | Retrospective statements about historical context (retrospective sensemaking) | Positive prospective outlook (prospective sensemaking) |
| I would describe it as an exciting place to be at the moment … there are some very good things happening here If you look at other business schools, if I compare that, I think we are leaders in terms of the new qualification … | … you have to understand where we come from … If you asked me that a few years ago, I would probably say … If you’d asked me two years ago, I’m not sure whether I’d have said that It is an evolutionary process … when I started here … | I think, as we go along, we will reach maturity and it will happen … there’s more of an understanding that we have to find our own niche in the market and so on and I think that’s becoming clearer as we go on I think the Business School SA. is in upward trend I think we still a bit in flux and I think we’re still trying to find that equilibrium but it’s already a lot better than what it used to be … |
| An evolving context | ||
|---|---|---|
| Positive perceptions of the current context | Retrospective statements about historical context (retrospective sensemaking) | Positive prospective outlook (prospective sensemaking) |
| I would describe it as an exciting place to be at the moment | … you have to understand where we come from … | I think, as we go along, we will reach maturity and it will happen |
Source(s): Authors’ own work
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