Table 1

Past, present, and future narratives

An evolving context
Positive perceptions of the current contextRetrospective statements about historical context (retrospective sensemaking)Positive prospective outlook (prospective sensemaking)
I would describe it as an exciting place to be at the moment
… there are some very good things happening here
If you look at other business schools, if I compare that, I think we are leaders in terms of the new qualification …
… you have to understand where we come from …
If you asked me that a few years ago, I would probably say …
If you’d asked me two years ago, I’m not sure whether I’d have said that
It is an evolutionary process … when I started here …
I think, as we go along, we will reach maturity and it will happen
… there’s more of an understanding that we have to find our own niche in the market and so on and I think that’s becoming clearer as we go on
I think the Business School SA. is in upward trend
I think we still a bit in flux and I think we’re still trying to find that equilibrium but it’s already a lot better than what it used to be …

Source(s): Authors’ own work

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