Table 1

Overview of data collection

Period 1: 2009–2014
Type of meetingPersonal
Interview		Personal interviewExecutive MBA SeminarExecutive MBA Seminar
DateMay 2009August 2009February 2010May 2014
Norbis
Managerial Function		Marketing
Communication officer		Marketing Communication officerMarketing Communication officerMarketing Communication officer
Duration90 min60 min120 min120 min
Data: accessed and generatedNotes
Internal report
Company presentation materials		Transcribed interviewNotes from Q and As, presentation slidesNotes from Q and As, presentation slides
Number1212
Period 2: 2019–2023
Type of meetingGroup interviewPersonal InterviewOnline meetingGroup interviewOnline meetingGroup interview
DateJune 2019June 2019June 2020April 2023August 2023November 2023
Norbis
Managerial Function		Sales and Communication officer and Head of qualityHead of developmentSales and Communication officerSales and Communication officer and Head of qualitySales and Communication
Officer		Sales and communication officer and head of legal services
Duration70 min60 min15 min75 min30 min30 min
Data: accessed and generatedInterview recordingInterview recordingRecording and NotesInterview recordingNotesNotes
Number111221

Source(s): Authors’ own creation

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