Table 2 Validity and reliability results...

Table 2

Validity and reliability results

Measurement and items	Factor loadings	Cronbach's alphas	CR	AVE
Cultural tourism motivations
Learning about the local culture		0.850	0.844	0.521
CTM 10_To meet locals	0.547
CTM 11_To learn about local culture	0.842
CTM 12_To learn about local history	0.822
CTM 13_To learn about local performing arts	0.645
CTM 15_To enjoy something unique to the destination	0.407
Relaxation and entertainment		0.839	0.836	0.391
CTM 1_To have fun	0.491
CTM 2_To be entertained by others	0.425
CTM 3_To relax physically	0.858
CTM 4_To relax mentally	0.884
CTM 5_To have thrills and excitement	0.652
CTM 7_To do something I want to do	0.475
CTM 8_To do something with my family and friends	0.426
Status and social recognition		0.821	0.817	0.530
CTM 20_To tell my friends and relatives about it	0.335
CTM 21_To enhance my social position	0.618
CTM 25_To gain the respect of others	0.835
CTM 26_To demonstrate my ability to travel	0.768
Escape and curiosity		0.810	0.848	0.526
CTM 16_To have a change from my daily routine	0.559
CTM 17_To forget about the demands of daily life	0.896
CTM 18_To escape into another world	0.855
CTM 19_To satisfy my curiosity	0.472
Experience		0.859	0.815	0.411
CTM 22_To see famous cultural places	0.595
CTM 23_To hear famous local performers/entertainers	0.750
CTM 24_To see famous local shows performed	0.694
CTM 27_To go somewhere safe	0.444
CTM 29_To have a high-quality experience	0.495
CTM 30_To buy goods and souvenirs	0.502
CTM 31_To buy food and drinks to consume at the cultural experience	0.504
Cultural tourism activities
Intangible cultural tourism activities		0.827	0.813	0.521
CTA 1_Guided cultural-focused walking tours	0.499
CTA 4_Cultural tours	0.737
CTA 5_Visiting arts and crafts stores	0.478
CTA 6_Attending cultural festivals or events	0.648
Indigenous cultural tourism activities		0.750	0.753	0.435
CTA 2_Township/slum/favela tourism	0.415
CTA 8_Visiting traditional villages	0.351
CTA 9_Homestays	0.780
CTA 10_Medicinal plant tours	0.424
Tangible cultural tourism activities		0.788	0.786	0.552
CTA 7_Visiting museums	0.483
CTA 11_Visiting architectural and archaeological sites	0.916
CTA 12_Visiting historic or heritage sites, and landmarks	0.673
Types of destinations
Utilitarian destinations		0.795	0.804	0.409
CTD 1_Adventure	0.321
CTD 4_Countryside	0.592
CTD 5_Cultural	0.738
CTD 7_Mountains	0.692
CTD 8_Nature	0.773
CTD 8_ Wildlife	0.411
Hedonic destinations		0.676	0.700	0.411
CTD 2_City	0.712
CTD 3_Coast	0.689
CTD 8_Sport and recreation	0.430
CTD 9_Resort	0.583

Measurement and items	Factor loadings	Cronbach's alphas	CR	AVE
Cultural tourism motivations
Learning about the local culture		0.850	0.844	0.521
CTM 10_To meet locals	0.547
CTM 11_To learn about local culture	0.842
CTM 12_To learn about local history	0.822
CTM 13_To learn about local performing arts	0.645
CTM 15_To enjoy something unique to the destination	0.407
Relaxation and entertainment		0.839	0.836	0.391
CTM 1_To have fun	0.491
CTM 2_To be entertained by others	0.425
CTM 3_To relax physically	0.858
CTM 4_To relax mentally	0.884
CTM 5_To have thrills and excitement	0.652
CTM 7_To do something I want to do	0.475
CTM 8_To do something with my family and friends	0.426
Status and social recognition		0.821	0.817	0.530
CTM 20_To tell my friends and relatives about it	0.335
CTM 21_To enhance my social position	0.618
CTM 25_To gain the respect of others	0.835
CTM 26_To demonstrate my ability to travel	0.768
Escape and curiosity		0.810	0.848	0.526
CTM 16_To have a change from my daily routine	0.559
CTM 17_To forget about the demands of daily life	0.896
CTM 18_To escape into another world	0.855
CTM 19_To satisfy my curiosity	0.472
Experience		0.859	0.815	0.411
CTM 22_To see famous cultural places	0.595
CTM 23_To hear famous local performers/entertainers	0.750
CTM 24_To see famous local shows performed	0.694
CTM 27_To go somewhere safe	0.444
CTM 29_To have a high-quality experience	0.495
CTM 30_To buy goods and souvenirs	0.502
CTM 31_To buy food and drinks to consume at the cultural experience	0.504
Cultural tourism activities
Intangible cultural tourism activities		0.827	0.813	0.521
CTA 1_Guided cultural-focused walking tours	0.499
CTA 4_Cultural tours	0.737
CTA 5_Visiting arts and crafts stores	0.478
CTA 6_Attending cultural festivals or events	0.648
Indigenous cultural tourism activities		0.750	0.753	0.435
CTA 2_Township/slum/favela tourism	0.415
CTA 8_Visiting traditional villages	0.351
CTA 9_Homestays	0.780
CTA 10_Medicinal plant tours	0.424
Tangible cultural tourism activities		0.788	0.786	0.552
CTA 7_Visiting museums	0.483
CTA 11_Visiting architectural and archaeological sites	0.916
CTA 12_Visiting historic or heritage sites, and landmarks	0.673
Types of destinations
Utilitarian destinations		0.795	0.804	0.409
CTD 1_Adventure	0.321
CTD 4_Countryside	0.592
CTD 5_Cultural	0.738
CTD 7_Mountains	0.692
CTD 8_Nature	0.773
CTD 8_ Wildlife	0.411
Hedonic destinations		0.676	0.700	0.411
CTD 2_City	0.712
CTD 3_Coast	0.689
CTD 8_Sport and recreation	0.430
CTD 9_Resort	0.583

Source(s): Author's own creation/work

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