Discriminant validity of the correlations among constructs
| Learning about the local culture | Relaxation and entertainment | Status and social recognition | Escape and curiosity | Experience | Intangible cultural tourism activities | Indigenous cultural tourism activities | Tangible cultural tourism activities | Utilitarian destinations | Hedonic destinations | |
|---|---|---|---|---|---|---|---|---|---|---|
| Learning about the local culture | – | – | – | – | – | – | – | – | – | – |
| Relaxation and entertainment | 0.719 | – | – | – | – | – | – | – | – | – |
| Status and social recognition | 0.545 | 0.617 | – | – | – | – | – | – | – | – |
| Escape and curiosity | 0.613 | 0.677 | 0.542 | – | – | – | – | – | – | – |
| Experience | 0.705 | 0.758 | 0.743 | 0.732 | – | – | – | – | – | – |
| Intangible cultural tourism activities | 0.536 | 0.484 | 0.306 | 0.378 | 0.448 | – | – | – | – | – |
| Indigenous cultural tourism activities | 0.560 | 0.500 | 0.497 | 0.348 | 0.459 | 0.813 | – | – | – | – |
| Tangible cultural tourism activities | 0.500 | 0.413 | 0.282 | 0.386 | 0.433 | 0.849 | 0.734 | – | – | – |
| Utilitarian destination | 0.609 | 0.563 | 0.379 | 0.511 | 0.590 | 0.566 | 0.539 | 0.595 | – | – |
| Hedonic destination | 0.509 | 0.570 | 0.478 | 0.433 | 0.575 | 0.566 | 0.520 | 0.433 | 0.771 | – |
| Learning about the local culture | Relaxation and entertainment | Status and social recognition | Escape and curiosity | Experience | Intangible cultural tourism activities | Indigenous cultural tourism activities | Tangible cultural tourism activities | Utilitarian destinations | Hedonic destinations | |
|---|---|---|---|---|---|---|---|---|---|---|
| Learning about the local culture | – | – | – | – | – | – | – | – | – | – |
| Relaxation and entertainment | 0.719 | – | – | – | – | – | – | – | – | – |
| Status and social recognition | 0.545 | 0.617 | – | – | – | – | – | – | – | – |
| Escape and curiosity | 0.613 | 0.677 | 0.542 | – | – | – | – | – | – | – |
| Experience | 0.705 | 0.758 | 0.743 | 0.732 | – | – | – | – | – | – |
| Intangible cultural tourism activities | 0.536 | 0.484 | 0.306 | 0.378 | 0.448 | – | – | – | – | – |
| Indigenous cultural tourism activities | 0.560 | 0.500 | 0.497 | 0.348 | 0.459 | 0.813 | – | – | – | – |
| Tangible cultural tourism activities | 0.500 | 0.413 | 0.282 | 0.386 | 0.433 | 0.849 | 0.734 | – | – | – |
| Utilitarian destination | 0.609 | 0.563 | 0.379 | 0.511 | 0.590 | 0.566 | 0.539 | 0.595 | – | – |
| Hedonic destination | 0.509 | 0.570 | 0.478 | 0.433 | 0.575 | 0.566 | 0.520 | 0.433 | 0.771 | – |
Source(s): Author's own creation/work
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