Variables used for stores profiling stores
| Variable | Description | Data source |
|---|---|---|
| Store type | Nominal: Flagship store Brand 1/2/1 + 2; Exclusive reseller Brand 1/2/1 + 2; Non-exclusive reseller | Internal |
| Store’s renewal level | Nominal: new (open in the last 5 years); renewed (renewed in the last 5 years); old (not open or renewed in the last 5 years) | Internal |
| Recent update of kitchen models presented in the store | Binary | Internal |
| Proximity to shopping centres | Binary | GIS |
| Proximity to department stores | Binary | GIS |
| Proximity to parking lots | Binary | GIS |
| Inhabitants | Discrete | HMD |
| Catchment area (sq. km) | Continuous | GIS |
| Population density | Continuous | HMD + GIS |
| Percentage of target population for Brand 1 | Continuous | HMD |
| Percentage of target population for Brand 2 | Continuous | HMD |
| Purchasing power per inhabitant | Continuous | HMD + GIS |
| Furniture expenses per inhabitant | Continuous | HMD + GIS |
| Kitchen furniture expenses per inhabitant | Continuous | HMD + GIS |
| Number of competitor stores | Discrete | GIS |
| Number of large furniture stores | Discrete | GIS |
| Variable | Description | Data source |
|---|---|---|
| Store type | Nominal: Flagship store Brand 1/2/1 + 2; Exclusive reseller Brand 1/2/1 + 2; Non-exclusive reseller | Internal |
| Store’s renewal level | Nominal: new (open in the last 5 years); renewed (renewed in the last 5 years); old (not open or renewed in the last 5 years) | Internal |
| Recent update of kitchen models presented in the store | Binary | Internal |
| Proximity to shopping centres | Binary | GIS |
| Proximity to department stores | Binary | GIS |
| Proximity to parking lots | Binary | GIS |
| Inhabitants | Discrete | HMD |
| Catchment area (sq. km) | Continuous | GIS |
| Population density | Continuous | HMD + GIS |
| Percentage of target population for Brand 1 | Continuous | HMD |
| Percentage of target population for Brand 2 | Continuous | HMD |
| Purchasing power per inhabitant | Continuous | HMD + GIS |
| Furniture expenses per inhabitant | Continuous | HMD + GIS |
| Kitchen furniture expenses per inhabitant | Continuous | HMD + GIS |
| Number of competitor stores | Discrete | GIS |
| Number of large furniture stores | Discrete | GIS |
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