Table 6 Multiple correspondence... | Emerald Publishing

Table 6

Multiple correspondence analysis: principal coordinates, contributions and squared cosines

	Principal coordinates		Contributions		Squared cosines
Variable–category	F1	F2	F1	F2	F1	F2
Store’s sign–Flagship store Brand 1	−0.624	−0.173	0.004	0.000	0.007	0.001
Store’s sign–Flagship store Brand 2	−0.914	2.498	0.022	0.221	0.037	0.277
Store’s sign–Flagship store Brand 1 + 2	−0.963	−0.437	0.087	0.025	0.170	0.035
Store’s sign–Non-exclusive retailer	−0.707	−0.548	0.060	0.049	0.123	0.074
Store’s sign–Exclusive retailer Brand 1	1.284	−0.205	0.131	0.005	0.249	0.006
Store’s sign–Exclusive retailer Brand 2	0.895	−0.051	0.115	0.001	0.248	0.001
Store’s sign–Exclusive retailer Brand 1 + 2	−0.186	0.515	0.005	0.048	0.010	0.074
Store–new	1.141	−0.118	0.283	0.004	0.727	0.008
Store–renovated	0.643	0.122	0.004	0.000	0.006	0.000
Store–old	−0.668	0.065	0.170	0.002	0.749	0.007
Showroom–new	1.048	−0.454	0.084	0.022	0.158	0.030
Showroom–old	−0.151	0.065	0.012	0.003	0.158	0.030
Proximity to shopping centres–no	−0.028	−0.122	0.000	0.012	0.019	0.366
Proximity to shopping centres–yes	0.683	3.009	0.011	0.292	0.019	0.366
Proximity to department stores–no	0.001	−0.009	0.000	0.000	0.001	0.022
Proximity to department stores–yes	−0.389	2.444	0.000	0.018	0.001	0.022
Proximity to parking lots–no	−0.057	−0.249	0.002	0.044	0.019	0.358
Proximity to parking lots–yes	0.331	1.436	0.010	0.254	0.019	0.358

	Principal coordinates		Contributions		Squared cosines
Variable–category	F1	F2	F1	F2	F1	F2
Store’s sign–Flagship store Brand 1	−0.624	−0.173	0.004	0.000	0.007	0.001
Store’s sign–Flagship store Brand 2	−0.914	2.498	0.022	0.221	0.037	0.277
Store’s sign–Flagship store Brand 1 + 2	−0.963	−0.437	0.087	0.025	0.170	0.035
Store’s sign–Non-exclusive retailer	−0.707	−0.548	0.060	0.049	0.123	0.074
Store’s sign–Exclusive retailer Brand 1	1.284	−0.205	0.131	0.005	0.249	0.006
Store’s sign–Exclusive retailer Brand 2	0.895	−0.051	0.115	0.001	0.248	0.001
Store’s sign–Exclusive retailer Brand 1 + 2	−0.186	0.515	0.005	0.048	0.010	0.074
Store–new	1.141	−0.118	0.283	0.004	0.727	0.008
Store–renovated	0.643	0.122	0.004	0.000	0.006	0.000
Store–old	−0.668	0.065	0.170	0.002	0.749	0.007
Showroom–new	1.048	−0.454	0.084	0.022	0.158	0.030
Showroom–old	−0.151	0.065	0.012	0.003	0.158	0.030
Proximity to shopping centres–no	−0.028	−0.122	0.000	0.012	0.019	0.366
Proximity to shopping centres–yes	0.683	3.009	0.011	0.292	0.019	0.366
Proximity to department stores–no	0.001	−0.009	0.000	0.000	0.001	0.022
Proximity to department stores–yes	−0.389	2.444	0.000	0.018	0.001	0.022
Proximity to parking lots–no	−0.057	−0.249	0.002	0.044	0.019	0.358
Proximity to parking lots–yes	0.331	1.436	0.010	0.254	0.019	0.358