Table 8 Principal component analysis:... | Emerald Publishing

Table 8

Principal component analysis: contributions (%) and squared cosines

	Contributions %			Squared cosines
Variable	F1	F2	F3	F1	F2	F3
Inhabitants	14.083	7.686	2.995	0.769	0.182	0.027
Catchment area (sq. km)	9.617	0.432	0.083	0.525	0.010	0.001
Population density	10.652	9.153	3.353	0.581	0.217	0.030
% of target population for Brand 1	3.188	1.421	83.722	0.174	0.034	0.758
% of target population for Brand 2	1.789	31.972	2.581	0.098	0.758	0.023
Purchasing power per inhabitant	9.529	18.932	0.204	0.520	0.449	0.002
Furnishing expenses per inhabitant	9.590	18.177	0.059	0.523	0.431	0.001
Kitchen furniture expenses per inhabitant	12.768	2.412	3.119	0.697	0.057	0.028
Number of competitor stores	13.649	8.432	3.376	0.745	0.200	0.031
Number of large furniture stores	15.133	1.383	0.508	0.826	0.033	0.005

	Contributions %			Squared cosines
Variable	F1	F2	F3	F1	F2	F3
Inhabitants	14.083	7.686	2.995	0.769	0.182	0.027
Catchment area (sq. km)	9.617	0.432	0.083	0.525	0.010	0.001
Population density	10.652	9.153	3.353	0.581	0.217	0.030
% of target population for Brand 1	3.188	1.421	83.722	0.174	0.034	0.758
% of target population for Brand 2	1.789	31.972	2.581	0.098	0.758	0.023
Purchasing power per inhabitant	9.529	18.932	0.204	0.520	0.449	0.002
Furnishing expenses per inhabitant	9.590	18.177	0.059	0.523	0.431	0.001
Kitchen furniture expenses per inhabitant	12.768	2.412	3.119	0.697	0.057	0.028
Number of competitor stores	13.649	8.432	3.376	0.745	0.200	0.031
Number of large furniture stores	15.133	1.383	0.508	0.826	0.033	0.005