Cluster profiling: variables with test values >10
| Variable | Cluster value | Mean value | Test value |
|---|---|---|---|
| Cluster 1 | |||
| Inhabitants | 2,538,812 | 591,289 | 20.359 |
| Number of competitor stores | 78.1 | 19.3 | 20.185 |
| Number of large furniture stores | 10.2 | 2.6 | 18.270 |
| Population density | 1,985 | 594 | 18.201 |
| Catchment area (sq. km) | 1,352 | 821 | 13.504 |
| Cluster 2 | |||
| Purchasing power per inhabitant | 18,859 | 16,329 | 13.482 |
| Furnishing expenses per inhabitant | 325 | 286 | 12.454 |
| Cluster 3 | |||
| % target population Brand 2 | 12.1% | 11.2% | 23.189 |
| Variable | Cluster value | Mean value | Test value |
|---|---|---|---|
| Inhabitants | 2,538,812 | 20.359 | |
| Number of competitor stores | 78.1 | 20.185 | |
| Number of large furniture stores | 10.2 | 18.270 | |
| Population density | 1,985 | 18.201 | |
| Catchment area (sq. km) | 1,352 | 13.504 | |
| Purchasing power per inhabitant | 18,859 | 13.482 | |
| Furnishing expenses per inhabitant | 325 | 12.454 | |
| % target population Brand 2 | 12.1% | 23.189 | |
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