Table 2 Reliability and validity tests...

Table 2

Reliability and validity tests

Construct	Indicator	Outer loading	α	C.R	AVE
Attitude	1. I think that Environmental protection is important when making a purchase decision	0.820
	2. I prefer to buy organic skin care products to non-organic products	0.858	0.791	0.878	0.705
	3. I think that purchasing organic personal care products is safe	0.841
Subjective norms	4. My family thinks that I should practice environmentally friendly behavior	0.769
	5. My friends think that I should practice environmentally friendly behavior	0.870	0.781	0.871	0.693
	6. My friends think that I should buy organic personal care products rather than normal products	0.856
Perceived behavioral control	7. I am confident that I can purchase organic personal care products rather than normal products when I want	0.848
Perceived behavioral control	8. I see myself as capable of purchasing organic personal care products	0.911	0.713	0.873	0.775
Purchase intention	9. I intend to purchase organic personal care products next time because of their positive environmental contribution	0.883
	10. I find that organic personal care products are better than no organic alternatives	0.839	0.805	0.885	0.719
	11. I would consider switching to organic personal care brands for environmental reasons	0.821
Willingness to pay more	12. I intend to pay more for organic personal products	0.772
	13. Organic personal care products offer value for money	0.854	0.774	0.869	0.689
	14. Organic personal care products are good products for the price	0.862
Quality perception	15. Organic personal care products have consistent quality	0.904
Quality perception	16. Organic personal care products have an acceptable standard of quality	0.920	0.799	0.909	0.833
Environmental concerns	17. I don’t buy products that cause potential damage to the environment	0.783
	18. I have convinced my peers to stop using environmentally harmful products	0.840	0.784	0.872	0.705
	19. Being exposed to two alternatives, I buy the one which is less harmful to the environment	0.875
Health consciousness	20. I think about my health a lot	0.884
	21. I’m alert to changes in my health	0.947	0.898	0.936	0.831
	22. I’m usually aware of my health	0.903

Construct	Indicator	Outer loading	α	C.R	AVE
Attitude	1. I think that Environmental protection is important when making a purchase decision	0.820
	2. I prefer to buy organic skin care products to non-organic products	0.858	0.791	0.878	0.705
	3. I think that purchasing organic personal care products is safe	0.841
Subjective norms	4. My family thinks that I should practice environmentally friendly behavior	0.769
	5. My friends think that I should practice environmentally friendly behavior	0.870	0.781	0.871	0.693
	6. My friends think that I should buy organic personal care products rather than normal products	0.856
Perceived behavioral control	7. I am confident that I can purchase organic personal care products rather than normal products when I want	0.848
Perceived behavioral control	8. I see myself as capable of purchasing organic personal care products	0.911	0.713	0.873	0.775
Purchase intention	9. I intend to purchase organic personal care products next time because of their positive environmental contribution	0.883
	10. I find that organic personal care products are better than no organic alternatives	0.839	0.805	0.885	0.719
	11. I would consider switching to organic personal care brands for environmental reasons	0.821
Willingness to pay more	12. I intend to pay more for organic personal products	0.772
	13. Organic personal care products offer value for money	0.854	0.774	0.869	0.689
	14. Organic personal care products are good products for the price	0.862
Quality perception	15. Organic personal care products have consistent quality	0.904
Quality perception	16. Organic personal care products have an acceptable standard of quality	0.920	0.799	0.909	0.833
Environmental concerns	17. I don’t buy products that cause potential damage to the environment	0.783
	18. I have convinced my peers to stop using environmentally harmful products	0.840	0.784	0.872	0.705
	19. Being exposed to two alternatives, I buy the one which is less harmful to the environment	0.875
Health consciousness	20. I think about my health a lot	0.884
	21. I’m alert to changes in my health	0.947	0.898	0.936	0.831
	22. I’m usually aware of my health	0.903

Note(s): Abbreviations: AVE, average variance extracted; CR, composite reliability; α, Cronbach’s alpha

Source(s): Table by authors

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