Table 3 Discriminant validity (HTMT) ATT...

Table 3

Discriminant validity (HTMT)

	ATT	EC	HC	PBC	PI	PQ	SN
ATT
EC	0.653
HC	0.578	0.502
PBC	0.868	0.681	0.459
PI	0.891	0.628	0.,617	0.865
PQ	0.705	0.480	0.415	0.725	0.780
SN	0.506	0.406	0.509	0.469	0.516	0.399
WTP	0.664	0.437	0.413	0.698	0.768	0.803	0.371

	ATT	EC	HC	PBC	PI	PQ	SN
ATT
EC	0.653
HC	0.578	0.502
PBC	0.868	0.681	0.459
PI	0.891	0.628	0.,617	0.865
PQ	0.705	0.480	0.415	0.725	0.780
SN	0.506	0.406	0.509	0.469	0.516	0.399
WTP	0.664	0.437	0.413	0.698	0.768	0.803	0.371

Note(s): Abbreviations: ATT, attitude; EC, environmental concerns; HC, health consciousness; PBC, perceived behavioral control; QP, quality perception; PI, purchase intention; SN, subjective norms; WTP, willingness to pay more

Source(s): Table by authors

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