Table 4 Results of hypothesis testing...

Table 4

Results of hypothesis testing

	Paths	Β-value	t-value	p-value	Results
H1a	EC → WTP	0.030	0.553	0.581	Not supported
H1b	EC → ATT	0.292	4.630	0.000	Supported
H1c	EC → PI	0.056	1.270	0.204	Not supported
H2a	HC → WTP	0.044	0.897	0.370	Not supported
H2b	HC → ATT	0.173	3.417	0.001	Supported
H2c	HC → PI	0.148	3.303	0.001	Supported
H3	PBC → PI	0.203	3.600	0.000	Supported
H4a	SN → ATT	0.122	2.934	0.003	Supported
H4b	SN → PI	0.052	1.458	0.145	Not supported
H5a	ATT → PI	0.352	5.927	0.000	Supported
H5b	ATT → WTP	0.212	3.567	0.000	Supported
H6a	PQ → WTP	0.391	9.809	0.000	Supported
H6b	PQ → ATT	0.346	7.785	0.000	Supported
H6c	PQ → PI	0.225	4.576	0.000	Supported

	Paths	Β-value	t-value	p-value	Results
H1a	EC → WTP	0.030	0.553	0.581	Not supported
H1b	EC → ATT	0.292	4.630	0.000	Supported
H1c	EC → PI	0.056	1.270	0.204	Not supported
H2a	HC → WTP	0.044	0.897	0.370	Not supported
H2b	HC → ATT	0.173	3.417	0.001	Supported
H2c	HC → PI	0.148	3.303	0.001	Supported
H3	PBC → PI	0.203	3.600	0.000	Supported
H4a	SN → ATT	0.122	2.934	0.003	Supported
H4b	SN → PI	0.052	1.458	0.145	Not supported
H5a	ATT → PI	0.352	5.927	0.000	Supported
H5b	ATT → WTP	0.212	3.567	0.000	Supported
H6a	PQ → WTP	0.391	9.809	0.000	Supported
H6b	PQ → ATT	0.346	7.785	0.000	Supported
H6c	PQ → PI	0.225	4.576	0.000	Supported

Note(s): Abbreviations: ATT, attitude; EC, environmental concerns; HC, health consciousness; PBC, perceived behavioral control; QP, quality perception; PI, purchase intention; SN, subjective norms; WTP, willingness to pay premium

Source(s): Table by authors

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