Confidence intervals of the interaction effect
| Variable | Brand awareness | Health and safety protocol | Mean | Confidence interval |
|---|---|---|---|---|
| Perceived value | Unknown brand | Non health and safety protocol | 5.14 | (4.85; 5.43) |
| Well-known brand | Health and safety protocol | 5.56 | (5.27; 5.85) | |
| Intention to visit | Unknown brand | Non health and safety protocol | 4.97 | (4.63; 5.31) |
| Well-known brand | Health and safety protocol | 5.43 | (5.09; 5.77) |
| Variable | Brand awareness | Health and safety protocol | Mean | Confidence interval |
|---|---|---|---|---|
| Perceived value | Unknown brand | Non health and safety protocol | 5.14 | (4.85; 5.43) |
| Well-known brand | Health and safety protocol | 5.56 | (5.27; 5.85) | |
| Intention to visit | Unknown brand | Non health and safety protocol | 4.97 | (4.63; 5.31) |
| Well-known brand | Health and safety protocol | 5.43 | (5.09; 5.77) |
Source(s): Author's own creation/work
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