Measurement scales
| Variable | Items | Escale |
|---|---|---|
| Perceived Value | The information provided by the hotel has contributed to … seems to offer adequate prices. | Boo et al. (2009), Pike and Bianchi (2016) |
| Seems to be a good value deal | ||
| Seems like a good buy | ||
| Intention to visit the hotel | I would like to book in a hotel like this | Han et al. (2020) |
| I plan to use the services of a hotel like this | ||
| You are likely to use the services of a hotel like this | ||
| Information quality | The hotel information shown previously is … precise | Bailey and Pearson (1983), Hur (2017) |
| relevant | ||
| complete | ||
| consistent | ||
| Brand image | In general, your opinion about the Meliá/Milán hotel brand is … bad, good | Drolet et al. (2007), Keppel (1991) |
| unfavorable, favorable | ||
| negative, positive | ||
| I don’t like it, I like it | ||
| Manipulation check: brand awareness | The hotel brand in the information you have viewed has a good name and reputation | Boo et al. (2009) |
| The hotel brand in the information you have viewed is very famous | ||
| Manipulation check: health and safety protocol | The hotel brand in the information you have viewed includes a health and safety protocol measures | The authors |
| The hotel brand in the information you have viewed includes a health and safety protocol |
| Variable | Items | Escale |
|---|---|---|
| Perceived Value | The information provided by the hotel has contributed to … seems to offer adequate prices. | |
| Seems to be a good value deal | ||
| Seems like a good buy | ||
| Intention to visit the hotel | I would like to book in a hotel like this | |
| I plan to use the services of a hotel like this | ||
| You are likely to use the services of a hotel like this | ||
| Information quality | The hotel information shown previously is … precise | |
| relevant | ||
| complete | ||
| consistent | ||
| Brand image | In general, your opinion about the Meliá/Milán hotel brand is … bad, good | |
| unfavorable, favorable | ||
| negative, positive | ||
| I don’t like it, I like it | ||
| Manipulation check: brand awareness | The hotel brand in the information you have viewed has a good name and reputation | |
| The hotel brand in the information you have viewed is very famous | ||
| Manipulation check: health and safety protocol | The hotel brand in the information you have viewed includes a health and safety protocol measures | The authors |
| The hotel brand in the information you have viewed includes a health and safety protocol |
Source(s): Author's own creation/work
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