Table 1 Variables in the CVM No....

Table 1

Variables in the CVM

No.	Variable	Measure	Description
1	WTP	Yes = 1 No = 0	WTP for organic oranges at different prices
2	Income	Million VND/month	Total income of all family members in 1 month
3	Dependent person	–	Presence of children under 16 years old and elderly people over 60 years old in the household
4	Age	–	Age of the respondent
5	Education	Get value from 1–18	Education level of the respondent
6	Family size	–	Total number of family members
7	Food safety awareness^#	0–10	Total score from food safety questions
8	Environmental awareness^#	0–10	Total score from environmental questions
9	Price (Bid)	60 75 90 105	Suggested price per kg of organic oranges Unit: 1,000 VND

No.	Variable	Measure	Description
1	WTP	Yes = 1No = 0	WTP for organic oranges at different prices
2	Income	Million VND/month	Total income of all family members in 1 month
3	Dependent person	–	Presence of children under 16 years old and elderly people over 60 years old in the household
4	Age	–	Age of the respondent
5	Education	Get value from 1–18	Education level of the respondent
6	Family size	–	Total number of family members
7	Food safety awareness^#	0–10	Total score from food safety questions
8	Environmental awareness^#	0–10	Total score from environmental questions
9	Price (Bid)	607590105	Suggested price per kg of organic orangesUnit: 1,000 VND

Note(s): ^#: Respondents were asked five questions about awareness. If the respondent answers “I know a lot” about the issue mentioned, he or she will receive 2 points. If the respondent answers “I know little” about the issue mentioned, he or she will receive 1 point. If the respondent answers “I don’t know” about the issue mentioned, he or she will receive 0 points

Source(s): Compiled by the author

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