Sample example of one of the choices
| The following attributes will vary with different levels of management | Organic oranges A | Organic oranges B | |
|---|---|---|---|
| Country of origin | Vietnam | Australia/US | I do not choose to buy organic oranges A and organic oranges B; I only want to buy the oranges I am currently consuming |
| Quality grade | Grade 2 | Grade 1 | |
| Traceability label | Yes | No | |
| Certification | Eco-label | Organic | |
| Organic content in the product | 95% | 100% | |
| Price | 60,000 VND/kg | 90,000 VND/kg | |
| I will choose: 1 unique option | ☐ Organic Orange A | ☐ Organic Orange B | ☐ Common Oranges |
| The following attributes will vary with different levels of management | Organic oranges A | Organic oranges B | |
|---|---|---|---|
| Country of origin | Vietnam | Australia/US | I do not choose to buy organic oranges A and organic oranges B; I only want to buy the oranges I am currently consuming |
| Quality grade | Grade 2 | Grade 1 | |
| Traceability label | Yes | No | |
| Certification | Eco-label | Organic | |
| Organic content in the product | 95% | 100% | |
| Price | 60,000 VND/kg | 90,000 VND/kg | |
Source(s): Orthogonal design results (OD)
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