Table 5

Results of the CVM

VariableModel 1Model 2
CoefficientStandard errorCoefficientStandard error
Price−0.0509569***0.0066708−0.0535277***0.0073478
Income  0.0000409***0.0000101
Dependent person  0.3111158***0.1333247
Age  −0.01306830.0119837
Education  0.0895826***0.0349582
Family size  −0.1778778*0.1004582
Food safety awareness  0.1419491***0.0548891
Environmental awareness  0.099766*0.0545043
Constant4.128266***0.55049751.4290281.10584
Log-likelihood−252.6491 −221.88134 
LR67.24 128.77 
Prob > χ20 0 
Pseudo R20.1174 0.2249 
% of prediction correct65.38% 75.3% 
Mean WTP (95% CI)81,010 (76,690–85,450) 81,880 (77,380–86,320) 
n413 413 

Note(s):***, **, * indicate statistical significance at the 0.01 level; 0.05 and 0.1 respectively

95 per cent CI: 95 per cent confidence interval estimated using Krinsky and Robb (1986) method

Source(s): Analysis from survey data of 413 respondents

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