Results of the CVM
| Variable | Model 1 | Model 2 | ||
|---|---|---|---|---|
| Coefficient | Standard error | Coefficient | Standard error | |
| Price | −0.0509569*** | 0.0066708 | −0.0535277*** | 0.0073478 |
| Income | 0.0000409*** | 0.0000101 | ||
| Dependent person | 0.3111158*** | 0.1333247 | ||
| Age | −0.0130683 | 0.0119837 | ||
| Education | 0.0895826*** | 0.0349582 | ||
| Family size | −0.1778778* | 0.1004582 | ||
| Food safety awareness | 0.1419491*** | 0.0548891 | ||
| Environmental awareness | 0.099766* | 0.0545043 | ||
| Constant | 4.128266*** | 0.5504975 | 1.429028 | 1.10584 |
| Log-likelihood | −252.6491 | −221.88134 | ||
| LR | 67.24 | 128.77 | ||
| Prob > χ2 | 0 | 0 | ||
| Pseudo R2 | 0.1174 | 0.2249 | ||
| % of prediction correct | 65.38% | 75.3% | ||
| Mean WTP (95% CI) | 81,010 (76,690–85,450) | 81,880 (77,380–86,320) | ||
| n | 413 | 413 | ||
| Variable | Model 1 | Model 2 | ||
|---|---|---|---|---|
| Coefficient | Standard error | Coefficient | Standard error | |
| Price | −0.0509569*** | 0.0066708 | −0.0535277*** | 0.0073478 |
| Income | 0.0000409*** | 0.0000101 | ||
| Dependent person | 0.3111158*** | 0.1333247 | ||
| Age | −0.0130683 | 0.0119837 | ||
| Education | 0.0895826*** | 0.0349582 | ||
| Family size | −0.1778778* | 0.1004582 | ||
| Food safety awareness | 0.1419491*** | 0.0548891 | ||
| Environmental awareness | 0.099766* | 0.0545043 | ||
| Constant | 4.128266*** | 0.5504975 | 1.429028 | 1.10584 |
| Log-likelihood | −252.6491 | −221.88134 | ||
| LR | 67.24 | 128.77 | ||
| Prob > | 0 | 0 | ||
| Pseudo | 0.1174 | 0.2249 | ||
| % of prediction correct | 65.38% | 75.3% | ||
| Mean WTP (95% CI) | ||||
| 413 | 413 | |||
Note(s): ***, **, * indicate statistical significance at the 0.01 level; 0.05 and 0.1 respectively
95 per cent CI: 95 per cent confidence interval estimated using Krinsky and Robb (1986) method
Source(s): Analysis from survey data of 413 respondents
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