Table 8 Results of CE No. Variable MXL...

Table 8

Results of CE

No.	Variable	MXL		MXL with interactions
No.	Variable	Coefficient	Standard error	Coefficient	Standard error
	Mean
1	Country of origin	−1.001^***	0.130	−1.012^***	0.129
2	Quality grade	0.222^**	0.096	0.232^**	0.095
3	Organic certification label	1.381^***	0.138	1.355^***	0.137
4	Traceability label	1.034^***	0.124	1.021^***	0.124
5	Eco-label	0.702^***	0.127	0.731^***	0.125
6	Organic content	0.014^***	0.005	0.013^***	0.005
7	Price	−0.046^***	0.004	−0.046^***	0.004
8	ASC	0.725^*	0.412	4.012^***	1.136
9	ASC*Income			1.34^e⁻^05**	6.6^e⁻⁰⁶
10	ASC*Education			0.096^***	0.037
11	ASC*Age			0.003	0.014
12	ASC*Food safety awareness			0.121^**	0.059
13	ASC*Environmental awareness			0.123^**	0.061
	SD
1	Country of origin	−0.013	0.193	−0.050	0.198
2	Quality grade	0.715^***	0.158	0.657^***	0.175
3	Organic certification label	−0.654^**	0.304	0.617^*	0.330
4	Traceability label	0.752^***	0.265	0.820^***	0.330
5	Eco-label	−0.397^*	0.309	0.055	0.297
6	Organic content	−0.025^***	0.002	0.027^***	0.002

No.	Variable	MXL		MXL with interactions
No.	Variable	Coefficient	Standard error	Coefficient	Standard error
	Mean
1	Country of origin	−1.001^***	0.130	−1.012^***	0.129
2	Quality grade	0.222^**	0.096	0.232^**	0.095
3	Organic certification label	1.381^***	0.138	1.355^***	0.137
4	Traceability label	1.034^***	0.124	1.021^***	0.124
5	Eco-label	0.702^***	0.127	0.731^***	0.125
6	Organic content	0.014^***	0.005	0.013^***	0.005
7	Price	−0.046^***	0.004	−0.046^***	0.004
8	ASC	0.725^*	0.412	4.012^***	1.136
9	ASC*Income			1.34^e⁻^05**	6.6^e⁻⁰⁶
10	ASC*Education			0.096^***	0.037
11	ASC*Age			0.003	0.014
12	ASC*Food safety awareness			0.121^**	0.059
13	ASC*Environmental awareness			0.123^**	0.061
	SD
1	Country of origin	−0.013	0.193	−0.050	0.198
2	Quality grade	0.715^***	0.158	0.657^***	0.175
3	Organic certification label	−0.654^**	0.304	0.617^*	0.330
4	Traceability label	0.752^***	0.265	0.820^***	0.330
5	Eco-label	−0.397^*	0.309	0.055	0.297
6	Organic content	−0.025^***	0.002	0.027^***	0.002

Note(s): ^***, ^**, ^* indicate statistical significance at 0.01, 0.05, and 0.1, respectively. The sign of the estimated standard deviation (SD) is irrelevant, thus interpreting it as positive

Source(s): Analysis from survey data of 413 respondents

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