Marginal WTP for organic orange attributes
| Unit: 1,000 VND | ||
|---|---|---|
| No. | Attributes | WTP |
| 1 | Country of origin | −22.056 (−27.282–−16.829) |
| 2 | Quality grade | 5.025 (0.808–9.242) |
| 3 | Organic certification label | 29.957 (23.663–36.250) |
| 4 | Traceability label | 22.123 (16.270–27.976) |
| 5 | Eco-label | 15.835 (10.896–20.774) |
| 6 | Organic content | 0.285 (0.076–0.494) |
| Unit: 1,000 VND | ||
|---|---|---|
| No. | Attributes | WTP |
| 1 | Country of origin | |
| 2 | Quality grade | |
| 3 | Organic certification label | |
| 4 | Traceability label | |
| 5 | Eco-label | |
| 6 | Organic content | |
Note(s): 1 USD = 25405.00 VND
Source(s): Analysis from survey data of 413 respondents
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