Estimating WTP levels for organic orange scenarios
| Unit: 1,000 VND/kg | ||||||
|---|---|---|---|---|---|---|
| Attributes | ||||||
| Scenarios | Country of origin | Quality grade | Traceability label | Certification label | Organic content (%) | WTP |
| 1 | Vietnam | 1 | – | Eco | 95 | 49.500 |
| 2 | Australia/US | Other | – | Eco | 70 | 59.000 |
| 3 | Australia/US | Other | Yes | Eco | 70 | 81.000 |
| 4 | Vietnam | Other | Yes | Eco | 70 | 59.000 |
| 5 | Australia/US | Other | – | Organic | 95 | 80.500 |
| 6 | Australia/US | Other | Yes | Organic | 95 | 102.500 |
| 7 | Vietnam | 1 | – | Organic | 70 | 56.000 |
| 8 | Australia/US | 1 | – | Eco | 100 | 73.000 |
| 9 | Vietnam | Other | Yes | Organic | 100 | 82.000 |
| 10 | Australia/US | 1 | Yes | Organic | 70 | 100.000 |
| 11 | Vietnam | Other | – | Eco | 70 | 37.000 |
| 12 | Australia/US | 1 | – | Organic | 70 | 78.000 |
| 13 | Vietnam | Other | – | Organic | 100 | 60.000 |
| 14 | Vietnam | 1 | Yes | Organic | 70% | 78.000 |
| 15 | Australia/US | 1 | Yes | Eco | 100 | 68.000 |
| 16 | Vietnam | 1 | Yes | Eco | 95% | 71.500 |
| Unit: 1,000 VND/kg | ||||||
|---|---|---|---|---|---|---|
| Attributes | ||||||
| Scenarios | Country of origin | Quality grade | Traceability label | Certification label | Organic content (%) | WTP |
| 1 | Vietnam | 1 | – | Eco | 95 | 49.500 |
| 2 | Australia/US | Other | – | Eco | 70 | 59.000 |
| 3 | Australia/US | Other | Yes | Eco | 70 | 81.000 |
| 4 | Vietnam | Other | Yes | Eco | 70 | 59.000 |
| 5 | Australia/US | Other | – | Organic | 95 | 80.500 |
| 6 | Australia/US | Other | Yes | Organic | 95 | 102.500 |
| 7 | Vietnam | 1 | – | Organic | 70 | 56.000 |
| 8 | Australia/US | 1 | – | Eco | 100 | 73.000 |
| 9 | Vietnam | Other | Yes | Organic | 100 | 82.000 |
| 10 | Australia/US | 1 | Yes | Organic | 70 | 100.000 |
| 11 | Vietnam | Other | – | Eco | 70 | 37.000 |
| 12 | Australia/US | 1 | – | Organic | 70 | 78.000 |
| 13 | Vietnam | Other | – | Organic | 100 | 60.000 |
| 14 | Vietnam | 1 | Yes | Organic | 70% | 78.000 |
| 15 | Australia/US | 1 | Yes | Eco | 100 | 68.000 |
| 16 | Vietnam | 1 | Yes | Eco | 95% | 71.500 |
Source(s): 16 scenarios were created from orthogonal design by SPSS 20 software
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