Table 2

Issues important for stakeholders

Stakeholder groupSignificance of a controversy in the eyes of a specific group of stakeholders
I = investors (shareholders, creditors, suppliers)1 if the controversy concerns governance, otherwise 0 (Mallin, 20081)
C = customers1 if the controversy concerns product quality, otherwise 0
E = employees1 if the controversy concerns workplace discrimination or work conditions, otherwise 0
COM1 and COM2 = community (society, the media, NGOs)1 if the controversy concerns the safety of human health, otherwise 0
1 if the controversy concerns environmental issues, otherwise 0
1 if the controversy concerns other issues (unspecified elsewhere), otherwise 0
G = government1 if the controversy concerns corruption or fraud, otherwise 0

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