Table A1

Comparison with similar empirical studies on SMF

Author(s)Drivers of SMFOutcomes of SMFResearch focusSocial media platform
Adhikari and Panda (2020) Social media ease of use
Social media self-efficacy
Social media usefulness
Privacy concerns
Discontinuance usage intentionSocial media providersFacebook, Twitter
or others
Bright et al. (2022) Privacy concernsn.a.Social media providersFacebook
Bright and Logan (2018) FOMO
Advertising intrusiveness
Social media advertising
n.a.Social media providersFacebook
Bright et al. (2015) Social media confidence
Social media self-efficacy
Social media helpfulness
Privacy concerns
n.a.Social media providersFacebook
Lee et al. (2016) Communication overload
Information overload
System feature overload
n.a.Social media providersFacebook
or others
Lin et al. (2020) Communication overload
Information overload
Social overload
Discontinuance intentionSocial media providersWeChat
Pang and Ruan (2023) Communication overload
Information overload
Information irrelevance
Discontinuance intentionSocial media providersWeChat
Pang (2021) Compulsive use of
social media
Information overload
Emotional stress
Social anxiety
Social media providersWeChat
THIS STUDYBranded content overload
Branded content irrelevance
Advertising intrusiveness
Lurking behaviorsBrandsInstagram
Source: Authors’ own work

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