Measurement model assessment
| Construct | Items | Loadings | Cronbach’s alpha(α) | CR | AVE |
|---|---|---|---|---|---|
| Functional value | FV1 | 0.723 | 0.779 | 0.856 | 0.599 |
| FV2 | 0.747 | ||||
| FV3 | 0.842 | ||||
| FV4 | 0.778 | ||||
| Emotional value | EV1 | 0.700 | 0.705 | 0.814 | 0.523 |
| EV2 | 0.778 | ||||
| EV3 | 0.735 | ||||
| EV4 | 0.674 | ||||
| Social value | SV1 | 0.754 | 0.726 | 0.830 | 0.551 |
| SV2 | 0.665 | ||||
| SV3 | 0.789 | ||||
| SV4 | 0.754 | ||||
| Player satisfaction | SAT1 | 0.756 | 0.821 | 0.882 | 0.652 |
| SAT2 | 0.826 | ||||
| SAT3 | 0.795 | ||||
| SAT4 | 0.849 | ||||
| Purchase intention | PI1 | 0.763 | 0.789 | 0.878 | 0.706 |
| PI2 | 0.875 | ||||
| PI3 | 0.878 |
| Construct | Items | Loadings | Cronbach’s alpha(α) | CR | AVE |
|---|---|---|---|---|---|
| Functional value | FV1 | 0.723 | 0.779 | 0.856 | 0.599 |
| FV2 | 0.747 | ||||
| FV3 | 0.842 | ||||
| FV4 | 0.778 | ||||
| Emotional value | EV1 | 0.700 | 0.705 | 0.814 | 0.523 |
| EV2 | 0.778 | ||||
| EV3 | 0.735 | ||||
| EV4 | 0.674 | ||||
| Social value | SV1 | 0.754 | 0.726 | 0.830 | 0.551 |
| SV2 | 0.665 | ||||
| SV3 | 0.789 | ||||
| SV4 | 0.754 | ||||
| Player satisfaction | SAT1 | 0.756 | 0.821 | 0.882 | 0.652 |
| SAT2 | 0.826 | ||||
| SAT3 | 0.795 | ||||
| SAT4 | 0.849 | ||||
| Purchase intention | PI1 | 0.763 | 0.789 | 0.878 | 0.706 |
| PI2 | 0.875 | ||||
| PI3 | 0.878 |
Note(s): FV – Functional value, EV – Emotional value, SV – Social value, SAT – Player satisfaction, PI – Purchase intention
Source(s): Own elaboration
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