Measurement items
| Functional value adapted from Xiao et al. (2019) |
| FV1: virtual goods have good functions |
| FV2: virtual goods are reliable |
| FV3: virtual goods fulfill my needs well |
| FV4: virtual goods are well provided |
| Emotional value adapted from Rezaei and Ghodsi (2014) |
| EV1: I would adore purchasing virtual goods |
| EV2: virtual goods are one that I would feel relaxed about using |
| EV3: using virtual goods would make me feel wonderful |
| EV4: using virtual goods would bring me happiness |
| Social value adapted from Rezaei and Ghodsi (2014) |
| SV1: virtual goods would enable me to feel accepted |
| SV2: virtual goods would enhance how others see me |
| SV3: virtual goods would create a favorable impression on others |
| SV4: virtual goods would provide me with social acceptance |
| Player satisfaction adapted from Cheung et al. (2015) |
| SAT1: I am satisfied with the virtual goods |
| SAT2: I am satisfied with my decision to use virtual goods |
| SAT3: I believe that virtual goods are very good |
| SAT4: my choice to use these virtual goods is a smart decision |
| Purchase intention adapted from Guo and Barnes (2012) |
| PI1: I intend to purchase virtual goods for my characters in online games |
| PI2: my willingness to buy advanced virtual goods in online games is high |
| PI3: the likelihood that I would purchase advanced goods in online games is high |
| FV1: virtual goods have good functions |
| FV2: virtual goods are reliable |
| FV3: virtual goods fulfill my needs well |
| FV4: virtual goods are well provided |
| EV1: I would adore purchasing virtual goods |
| EV2: virtual goods are one that I would feel relaxed about using |
| EV3: using virtual goods would make me feel wonderful |
| EV4: using virtual goods would bring me happiness |
| SV1: virtual goods would enable me to feel accepted |
| SV2: virtual goods would enhance how others see me |
| SV3: virtual goods would create a favorable impression on others |
| SV4: virtual goods would provide me with social acceptance |
| SAT1: I am satisfied with the virtual goods |
| SAT2: I am satisfied with my decision to use virtual goods |
| SAT3: I believe that virtual goods are very good |
| SAT4: my choice to use these virtual goods is a smart decision |
| PI1: I intend to purchase virtual goods for my characters in online games |
| PI2: my willingness to buy advanced virtual goods in online games is high |
| PI3: the likelihood that I would purchase advanced goods in online games is high |
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