Table A3

Analysis for common method biasness

ConstructItemSubstantive factor loading (R1)R12Method factor loading (R2)R22
Functional value (FCT = 1.064)FV10.735**0.540−0.0030.000
FV20.784**0.615−0.0380.001
FV30.774**0.5990.0680.005
FV40.808**0.653−0.0300.001
Emotional value (FCT = 1.165)EV10.604**0.3650.0810.007
EV20.508**0.2580.270**0.073
EV30.880**0.774−0.123*0.015
EV40.916**0.839−0.223**0.050
Social value (FCT = 1.046)SV10.720**0.5180.0350.001
SV20.625**0.3910.0380.001
SV30.822**0.676−0.0400.002
SV40.789**0.623−0.0240.001
Player satisfaction (FCT = 1.379)SAT10.732**0.5360.0220.000
SAT20.792**0.6270.0360.001
SAT30.840**0.706−0.0470.002
SAT40.862**0.743−0.0110.000
Purchase intention (FCT = 1.386)PI10.644**0.4150.1220.015
PI20.934**0.872−0.0620.004
PI30.922**0.850−0.0440.002
Average  0.610 0.010

Note(s): FCT, Full collinearity test

or Create an Account

Close Modal
Close Modal