Component correlation matrix
| Constructs | CE | PEOU | PU | TR | INV | ITB |
|---|---|---|---|---|---|---|
| Customer engagement | 0.884 | |||||
| Perceived ease of use | 0.411 | 0.869 | ||||
| Perceived usefulness | 0.545 | 0.538 | 0.877 | |||
| Trust | 0.584 | 0.523 | 0.627 | 0.907 | ||
| Involvement | 0.478 | 0.533 | 0.601 | 0.593 | 0.915 | |
| Intention to purchase | 0.646 | 0.433 | 0.635 | 0.643 | 0.556 | 0.915 |
| Constructs | ||||||
|---|---|---|---|---|---|---|
| Customer engagement | ||||||
| Perceived ease of use | 0.411 | |||||
| Perceived usefulness | 0.545 | 0.538 | ||||
| Trust | 0.584 | 0.523 | 0.627 | |||
| Involvement | 0.478 | 0.533 | 0.601 | 0.593 | ||
| Intention to purchase | 0.646 | 0.433 | 0.635 | 0.643 | 0.556 |
Note:
The diagonals show square root of AVE and the other data signify the correlations
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