Table 3 Heterotrait-monotrait ratio...

Table 3

Heterotrait-monotrait ratio

Constructs	CE	PEOU	PU	TR	INV
Customer engagement
Perceived ease of use	0.630
Perceived usefulness	0.627	0.735
Trust	0.685	0.628	0.709
Involvement	0.692	0.660	0.673	0.711
Intention to purchase	0.641	0.562	0.510	0.587	0.624

Constructs	CE	PEOU	PU	TR	INV
Customer engagement
Perceived ease of use	0.630
Perceived usefulness	0.627	0.735
Trust	0.685	0.628	0.709
Involvement	0.692	0.660	0.673	0.711
Intention to purchase	0.641	0.562	0.510	0.587	0.624

Note:

Discriminant validity is affirmed when the heterotrait-monotrait ratio is < 0.85 (Henseler et al., 2015)

Source: Authors own work

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