Rotated component matrix for generational persona
| Code | Label | Attributes | Values | Beliefs |
|---|---|---|---|---|
| A4 | I have the ability to meet commitments in a timely manner | 0.717 | ||
| A8 | I have the willingness to take initiative | 0.696 | ||
| A12 | I have a basic understanding of business operations | 0.690 | ||
| A5 | I have the ability to overcome failure | 0.636 | ||
| A10 | I am able to think originally | 0.607 | ||
| V9 | I value doing work that affords me a good salary | 0.778 | ||
| V7 | I appreciate doing work that I find exciting | 0.624 | ||
| V8 | I think it is important that workers in this business be treated equally | 0.615 | ||
| V3 | Being creative is important to me | 0.614 | ||
| V5 | I like the opportunity to acquire new knowledge | 0.540 | ||
| B11 | I believe that everyone has a high value at work | 0.821 | ||
| B10 | At work I believe that everyone’s life is precious | 0.819 | ||
| B9 | I believe that my physical abilities help me to perform in this business | 0.516 | ||
| Eigen value | 2.695 | 2.273 | 1.950 | |
| Variance (%) | 20.732 | 17.481 | 15.000 | |
| Cumulative Variance (%) | 20.732 | 38.213 | 53.213 | |
| Code | Label | Attributes | Values | Beliefs |
|---|---|---|---|---|
| A4 | I have the ability to meet commitments in a timely manner | 0.717 | ||
| A8 | I have the willingness to take initiative | 0.696 | ||
| A12 | I have a basic understanding of business operations | 0.690 | ||
| A5 | I have the ability to overcome failure | 0.636 | ||
| A10 | I am able to think originally | 0.607 | ||
| V9 | I value doing work that affords me a good salary | 0.778 | ||
| V7 | I appreciate doing work that I find exciting | 0.624 | ||
| V8 | I think it is important that workers in this business be treated equally | 0.615 | ||
| V3 | Being creative is important to me | 0.614 | ||
| V5 | I like the opportunity to acquire new knowledge | 0.540 | ||
| B11 | I believe that everyone has a high value at work | 0.821 | ||
| B10 | At work I believe that everyone’s life is precious | 0.819 | ||
| B9 | I believe that my physical abilities help me to perform in this business | 0.516 | ||
Source(s): Table by authors
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