Table 2

Rotated component matrix for generational persona

CodeLabelAttributesValuesBeliefs
A4I have the ability to meet commitments in a timely manner0.717  
A8I have the willingness to take initiative0.696  
A12I have a basic understanding of business operations0.690  
A5I have the ability to overcome failure0.636  
A10I am able to think originally0.607  
V9I value doing work that affords me a good salary 0.778 
V7I appreciate doing work that I find exciting 0.624 
V8I think it is important that workers in this business be treated equally 0.615 
V3Being creative is important to me 0.614 
V5I like the opportunity to acquire new knowledge 0.540 
B11I believe that everyone has a high value at work  0.821
B10At work I believe that everyone’s life is precious  0.819
B9I believe that my physical abilities help me to perform in this business  0.516
Eigen value2.6952.2731.950
Variance (%)20.73217.48115.000
Cumulative Variance (%)20.73238.21353.213

Source(s): Table by authors

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