Table 2 Construct reliability and... | Emerald Publishing

Table 2

Construct reliability and validity

Variables	Constructs	Loadings	Cronbach's α	CR	AVE	VIF
Digital social responsibility	DSR1	0.831	0.808	0.887	0.723	1.576
	DSR2	0.874				2.057
	DSR3	0.846				1.861
Purchase intention	PI1	0.800	0.780	0.872	0.695	1.420
	PI2	0.853				1.858
	PI3	0.846				1.791
Consumer engagement	CE1	0.855	0.785	0.875	0.700	1.815
	CE2	0.827				2.595
	CE3	0.827				1.924
Brand loyalty	BLOY1	0.849	0.831	0.899	0.748	1.736
	BLOY2	0.910				1.656
	BLOY3	0.832				1.559
Generation Y consumers	GENY2	0.685	0.841	0.89	0.734	1.643
	GENY3	0.924				2.134
	GENY4	0.938				2.355

Variables	Constructs	Loadings	Cronbach's α	CR	AVE	VIF
Digital social responsibility	DSR1	0.831	0.808	0.887	0.723	1.576
	DSR2	0.874				2.057
	DSR3	0.846				1.861
Purchase intention	PI1	0.800	0.780	0.872	0.695	1.420
	PI2	0.853				1.858
	PI3	0.846				1.791
Consumer engagement	CE1	0.855	0.785	0.875	0.700	1.815
	CE2	0.827				2.595
	CE3	0.827				1.924
Brand loyalty	BLOY1	0.849	0.831	0.899	0.748	1.736
	BLOY2	0.910				1.656
	BLOY3	0.832				1.559
Generation Y consumers	GENY2	0.685	0.841	0.89	0.734	1.643
	GENY3	0.924				2.134
	GENY4	0.938				2.355

Note(s): BLOY = brand loyalty, CE = consumer behaviour, DSR = digital social responsibility, GENY = Generation Y consumers and PI = purchase intention

Source(s): By authors (2024)