Table 3

Heterotrait-monotrait ratio of correlations (HTMT)

BLOYCEDSRGENYPI
BLOY     
CE0.709    
DSR0.7310.695   
GENY0.0980.1130.121  
PI0.7030.7430.7470.07 

Note(s): BLOY = brand loyalty, CE = consumer behaviour, DSR = digital social responsibility, GENY = Generation Y consumers and PI = purchase intention

Source(s): By authors (2024)

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