Measurement construct
| Construct | Source |
|---|---|
| Digital social responsibility | Puriwat and Tripopsakul (2021) |
| Company X is dedicated to using a percentage of its earnings to support societies and communities through digitally platforms | |
| Company X utilizes digital tools to give back to the areas where it conducts business | |
| Company X's efforts via digital platforms assist communities and societies | |
| Company X incorporates online donations to charities into its daily operations | |
| Customer engagement in DSR | Carvalho and Fernandes (2018) |
| I feel enthusiastic when interacting with the company X online | |
| I get absorbed when I interact with the company x online | |
| I feel happy when I interact with the company X online | |
| I am passionate about using company X online | |
| Purchase intention | Bianchi et al. (2019) |
| I will purchase the brand/company the next time I need a product | |
| It is very likely that I will buy from company X | |
| Definitely, I will buy some products of that brand/company X | |
| Customer loyalty | Martínez and Rodríguez del Bosque (2013) |
| It would be costly in terms of money, time and effort to end the relationship with this company X | |
| I shall continue considering this 1 as my main brand/company X in the next few years | |
| I would recommend this brand/company X if somebody asked my advice | |
| Usually use this brand/company as is my first choice compared to other hotel brands | |
| Generation Y consumers | Casidy et al. (2015) |
| I always consider purchasing goods with CSR-supportive brand names that have online presence | |
| I consider the CSR commitment on online platforms when purchasing goods | |
| I usually only shop in outlets with CSR-related brand names and activities online |
| Construct | Source |
|---|---|
| Company X is dedicated to using a percentage of its earnings to support societies and communities through digitally platforms | |
| Company X utilizes digital tools to give back to the areas where it conducts business | |
| Company X's efforts via digital platforms assist communities and societies | |
| Company X incorporates online donations to charities into its daily operations | |
| I feel enthusiastic when interacting with the company X online | |
| I get absorbed when I interact with the company x online | |
| I feel happy when I interact with the company X online | |
| I am passionate about using company X online | |
| I will purchase the brand/company the next time I need a product | |
| It is very likely that I will buy from company X | |
| Definitely, I will buy some products of that brand/company X | |
| It would be costly in terms of money, time and effort to end the relationship with this company X | |
| I shall continue considering this 1 as my main brand/company X in the next few years | |
| I would recommend this brand/company X if somebody asked my advice | |
| Usually use this brand/company as is my first choice compared to other hotel brands | |
| I always consider purchasing goods with CSR-supportive brand names that have online presence | |
| I consider the CSR commitment on online platforms when purchasing goods | |
| I usually only shop in outlets with CSR-related brand names and activities online |
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