Table 6.

Data collection and analysis steps

No.Interview stepsDescription of the step
1Assess the appropriateness of semi-structured interviews and determine the best method to address the research objectives
  • Individual semi-structured interviews were conducted to address research objectives as they best address complex social-behavioural research questions

  • Social-behavioural research refers to how people behave in certain situations. Participants’ perspectives help researchers better understand the status quo and areas for improvement

2Sampling and participant recruitment
  • Recruitment was purposive, also known as judgement, subjective or selective sampling

  • The rigour and quality of data were promoted by ensuring the data’s authenticity and the trustworthiness of the sampling process

3Data collection design
  • Data were collected based on the interview guide, which contained questions to address the research objectives

  • The participants’ demographic information regarding age, gender and background could be considered to categorise participants but was deemed irrelevant

4Conducting interviews, transcription, data transmission and storage
  • Interviews were conducted in person, via video call and audio recorded to capture data effectively

  • Data were transmitted securely and stored in the cloud

5Data analysis
  • The data analysis strategy was determined before data were collected, ensuring that all pertinent issues were captured

  • Interview data were analysed and coded using open coding. A key coding frame labelled topics, commonalities and differences

6Concluding
  • A conclusion was reached based on interview information. Pertinent questions were asked, derived from common themes from existing literature

  • The strength of the conclusion was aligned with the rigour of the study’s design and data collection method

7Reporting results
  • Reference was made to the study’s guidelines, ensuring all pertinent issues were addressed. Qualitative results displayed supporting data (quotes) in the text

Source: Authors’ developed from Adeoye-Olatunde and Olenik (2021) and Sargeant (2012) 

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