Table A4.

Exemplary quotes derived from the Spanish news articles' content analysis: Response

QuotesSecond Order ThemesResponses
“… (the Valencian textile industry) reconverts its production to meet the pressing demand for masks, gowns and medical supplies in Spanish hospitals.” (El Mundo - April 13, 2020)Production RepurposingAdapting production for public well-being
“... Grupo Antolín, Inditex, Fama or Bimba & Lola produce sanitary gowns and protective suits to protect people” (Cinco Días - April 1, 2020)
“Inditex has donated more than 4.000 reusable and adjustable gowns to doctors and nurses of the A Coruña University Hospital Complex. In addition, the owner of Zara has donated sanitary material valued at 63 million euros to the National Health System” (El Confidencial – April 28, 2020)Disaster Philanthropy
“The two million masks donated by Mango are also in Spain and will be distributed to hospitals throughout the national territory, using the own logistics network of this textile company” (Faro de Vigo - April 1, 2020)“… the company (Inditex) has made its entire logistics and supplier network available to the Government to ’attend to the emergency needs, both for sanitary material and textiles'” (El Confidencial - March 18, 2020)Exploitation of Existing CapabilitiesEnhancing the flexibility of logistic networks
“The big four of the sector in the Spain – Inditex, Mango, Cortefiel, and Desigual – are already looking for alternatives to fabrics from China” (Economía Digital – February 16, 2020)Exploration of New Capabilities
“... the quoted masks are being made by the Granlei company from Mosense (a children's fashion textile company), which was commissioned with the order after verifying the quality of a previous consignment made by firm for donation. To do this, The City Council has acquired two spools of approved fabric from Tecfilter, a company which, in turn, donated a third spool. All three contain a textile used to produce FFP2 type masks, that is, certified for a retention degree of 95% ...” (Faro de Vigo - April 14, 2020)Supply Chain TraceabilityEmphasizing quality and innovation
“The job is being carried out by the operators that work in the factory (Panter footwear textile company) and part of the materials used have been donated by other firms in the province, prior agreement with the health authorities to guarantee their effectiveness. The masks are being manufactured with a textile certified for sanitary use approved by INESCOP (laboratory accredited by AENAC) and later these PPE (Personal Protection Equipment) are sent to hospitals where they are properly sterilized” (ABC - March 26, 2020)Rapid Responsible Innovations
“… signed agreement (…) Inditex, which entailed for its signature the International Organization of Employers (IOE), the Federation of Employers of Bangladesh, the International Federation of the Clothing Industry, the brands Adidas, C&A. H&M, M&S, Primark, PVH Corporación, Ralph Lauren, Tchibo, V.F. Corporation, Under Armor and Zalandro. On the part of the trade union organizations, the International Trade Union Confederation, InsutriALL, and Global Union sealed the agreement. The basic commitments of the pact include: 1.- The payment of all orders completed or in process, at the established price and without requiring any type of discount. 2.- Maintain open, fast, and effective lines of communication with the supply chains …” (La Voz de Galicia - May 24, 2020)New Partner CollaborationsReinventing stakeholder collaborations
“The company (Inditex) thanked ’the solidarity and help offered from China by different suppliers and collaborators.' In particular, it cited Tsinghua University, which has mediated to gain access to basic medical supplies” (ABC - March 19, 2020)Reinforced Stakeholder Relationships
“… the Galician industry has been quickly demonstrating its commitment with priceless donations of protection material against the coronavirus, but also by taking the initiative to start manufacturing it in record time” (La Voz de Galicia, April 9, 2020)Resilient LeadershipPracticing responsible leadership
“Amancio Ortega is one of the businessmen who most quickly reacted to the crisis and lack of means to fight the coronavirus and keep people safe” (El Confidencial – April 11, 2020)
“The textile chain also intends to complement the benefit that those affected by the furloughs would receive from the SEPE until reaching 100% of the salary. With this decision, the Galician company would join the decision made this week by other chains of the sector such as Tendam (Cortefiel, Pedro del Hierro, and Springfield), Adolfo Domínguez, and Bimba y Lola. “(ABC- March 21, 2020)“The president of Inditex, Pablo Isla, has announced that the company will continue to look after employees and pay the remuneration to its entire workforce in Spain with its own resources, as it has been doing to date” (Cinco Días - April 13, 2020)Empathic Leadership

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